Brandwave

Festool vs Woodpeckers:Which is more popular?

In September 2026, Festool had more branded searches than Woodpeckers among router table brands worldwide. Festool had about 246,000 branded searches, while Woodpeckers had 14,800. Festool made up 14.7% of all router table brand searches we track, and Woodpeckers accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about router table brands, Woodpeckers appeared in two of the five answers and Festool in none.

Among router table brands worldwide in September 2026

Who do people search for more?

Festool, about 17 searches for every 1 for Woodpeckers

Festool 246K searchesWoodpeckers 14.8K searches

Who does AI mention more?

Woodpeckers, mentioned in 2 of 5 answers, Festool in 0

Woodpeckers in 2 of 5Festool in 0 of 5

Who does AI recommend more?

Woodpeckers, the only one of the two named

Woodpeckers first in 2Festool never named

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Top router table brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Woodpeckers was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Festool did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kreg1st
  2. Bosch2nd
  3. JessEm3rd
  4. Grizzly4th
  5. Woodpeckers5th
  6. DeWalt–
  7. Freud–
  8. Craftsman–
  9. Festool–
  10. Jet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kreg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JessEm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Woodpeckers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grizzly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about router table brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Festool or Woodpeckers more popular in search?

This chart shows how often people search Google for Festool and Woodpeckers by name. Each line represents a brand's share of searches for all ten router table brands we track, month by month, from English-language searches worldwide.

Festool and Woodpeckers among router table brands worldwide, by month

Share of searches by month for Festool, Woodpeckers. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltFreudCraftsmanFestoolGrizzlyKregWoodpeckersBoschJetJessEm
Oct 202538%25.4%13.9%17%1.9%1.5%1.3%0.37%0.46%0.3%
Nov 202542.7%23.4%12.8%15.6%1.7%1.4%1.2%0.42%0.42%0.34%
Dec 202544.6%20%16.3%13.3%2.2%1.2%1.2%0.44%0.36%0.36%
Jan 202637.9%25.3%16.9%13.8%2.3%1.2%1.2%0.46%0.46%0.37%
Feb 202638.6%21.1%21.1%14.1%1.9%1.3%1%0.31%0.38%0.25%
Mar 202634.1%22.8%22.8%15.3%2.1%1.1%0.92%0.33%0.33%0.22%
Apr 202636.8%24.6%20.1%13.4%2.2%1.2%0.81%0.29%0.36%0.24%
May 202636.7%24.5%20.1%13.4%2.2%1.5%0.81%0.29%0.29%0.2%
Jun 202638.8%21.2%21.2%14.2%1.9%1%0.7%0.31%0.31%0.21%
Jul 202636.8%20.1%24.6%13.4%2.2%1.2%0.81%0.29%0.36%0.19%
Aug 202641.3%18.5%22.6%12.3%2%1.1%0.91%0.33%0.61%0.22%
Sep 202640.2%22%18%14.7%2%1.3%0.88%0.32%0.32%0.22%

How has the Festool and Woodpeckers comparison changed over the last 12 months?

3 findings
  • Festool was ahead of Woodpeckers in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Festool’s share of searches among router table brands worldwide moved from 17% to 14.7%, and its estimated monthly branded searches moved from 301K to 246K.
  • Across the 12 months ending September 2026, Woodpeckers’ share of searches among router table brands worldwide moved from 1.3% to 0.88%, and its estimated monthly branded searches moved from 22.2K to 14.8K.

How did search popularity change for router table brands worldwide in September 2026?

2 changes

  1. In September 2026, Festool gained share of searches among router table brands worldwide, from 12.3% to 14.7%.

  2. Estimated monthly branded searches for Woodpeckers worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Festool’s and Woodpeckers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Festool

1 branded search term

  • festool

Woodpeckers

1 branded search term

  • woodpeckers tools

How the Brand Demand Index is measured

Other head-to-heads among router table brands

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