Brandwave

How popular isFestool in search?

In September 2026, there were an estimated 246K branded searches for Festool worldwide which is down 18.3% over the last 12 months. Festool holds 15.1% estimated Share of Search among router table brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DeWalt41.2%
  2. Freud22.5%
  3. Craftsman18.4%
  4. Festool15.1%
  5. Grizzly2%
  6. Bosch0.33%
  7. Jet0.33%
  8. Harvey0.02%
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Which router table brands compete with Festool?

Festool against router table brands worldwide, by month

Share of Search by month for DeWalt, Freud, Craftsman, Festool, Grizzly. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltFreudCraftsmanFestoolGrizzlyBoschJetHarvey
Oct 202539.2%26.2%14.3%17.5%1.9%0.38%0.47%0.06%
Nov 202544%24.1%13.2%16.1%1.8%0.43%0.43%0.03%
Dec 202545.9%20.5%16.8%13.7%2.3%0.45%0.37%0.03%
Jan 202639%26.1%17.4%14.2%2.3%0.47%0.47%0.02%
Feb 202639.6%21.6%21.6%14.5%1.9%0.32%0.39%0.02%
Mar 202634.9%23.3%23.3%15.6%2.1%0.34%0.34%0.02%
Apr 202637.6%25.1%20.6%13.7%2.3%0.3%0.37%0.01%
May 202637.6%25.2%20.6%13.8%2.3%0.3%0.3%0.01%
Jun 202639.6%21.7%21.7%14.5%1.9%0.32%0.32%0.01%
Jul 202637.6%20.6%25.2%13.7%2.3%0.3%0.37%0.01%
Aug 202642.3%18.9%23.1%12.6%2.1%0.34%0.62%0.02%
Sep 202641.2%22.5%18.4%15.1%2%0.33%0.33%0.02%

  1. 1.DeWalt

    41.2%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Freud

    22.5%

    Moved from 3rd to 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.6 points.

  3. 3.Craftsman

    18.4%

    Moved from 2nd to 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -4.7 points.

  4. 4.Festool

    15.1%

    Held 4th. 246K estimated branded searches, +22.4% vs prior month. Share +2.4 points.

  5. 5.Grizzly

    2%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Bosch

    0.33%

    Moved from 7th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Jet

    0.33%

    Moved from 6th to 7th. 5.4K estimated branded searches, -45.5% vs prior month. Share -0.3 points.

  8. 8.Harvey

    0.02%

    Held 8th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Festool and its closest rivals

Every comparison with Festool

How has branded search demand for Festool changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 246K.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among router table brands worldwide decreased from 17.5% to 15.1%.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among router table brands worldwide peaked at 17.5% in October 2025 and was lowest at 12.6% in August 2026.
  • Across the 12 months ending September 2026, Festool fell from 3rd to 4th among router table brands worldwide.

How did search popularity change for router table brands worldwide in September 2026?

  1. In September 2026, Freud overtook Craftsman to rank 2nd among router table brands worldwide, with 22.5% estimated Share of Search.

  2. In September 2026, Festool gained estimated Share of Search among router table brands worldwide, from 12.6% to 15.1%.

  3. In September 2026, Craftsman lost estimated Share of Search among router table brands worldwide, from 23.1% to 18.4%.

  4. In September 2026, DeWalt lost estimated Share of Search among router table brands worldwide, from 42.3% to 41.2%.

  5. In September 2026, Bosch rose from 7th to 6th among router table brands worldwide.

  6. In September 2026, Jet fell from 6th to 7th among router table brands worldwide.

Where does Festool compete?

Festool is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Biscuit joiner brands6th of 85.1%Show ranking
Orbital sander brands5th of 75.4%Show ranking
Power tool brands5th of 65.5%Show ranking
Circular saw brands4th of 56.3%Show ranking
Drywall sander brands4th of 56.5%Show ranking
Panel saw brands4th of 56.5%Show ranking
Chain mortiser brands4th of 46.6%Show ranking
Compound miter saw brands4th of 57%Show ranking
Countersink bit brands3rd of 48.7%Show ranking
Sander brands4th of 59%Show ranking
Hand sander brands4th of 610.3%Show ranking
Hand planer brands4th of 511.4%Show ranking
Industrial vacuums3rd of 612%Show ranking
Router circle jig brands3rd of 414.7%Show ranking
Router table brands4th of 815.1%Shown above
Reciprocating saw brands3rd of 616%Show ranking
Belt sander brands3rd of 616.7%Show ranking
Drywall gun brands2nd of 320.2%Show ranking
Bench saw brands3rd of 520.8%Show ranking
Sanding sponge brands2nd of 425.6%Show ranking
Dust collector brands2nd of 525.7%Show ranking
Floor sander brands2nd of 325.8%Show ranking
Sanding block brands2nd of 325.8%Show ranking
Sandpaper brands2nd of 325.8%Show ranking
Sanding discs brands1st of 480.3%Show ranking

How is Festool measured?

Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • festool

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How the Brand Demand Index is measured

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