Festool vs Norton Abrasives:Which is searched more?
In September 2026, Festool had more branded searches than Norton Abrasives among sanding sponge brands worldwide. Festool was estimated to have 246K branded searches compared to Norton Abrasives’ 9K, and held a 25.6% Share of Search versus Norton Abrasives’ 0.94%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Festool or Norton Abrasives?
Compare the sanding sponge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Festool, Norton Abrasives. The figures are in the table below the chart.
View monthly share of search table
| Month | Diablo | Festool | Mirka | Norton Abrasives |
|---|---|---|---|---|
| Oct 2025 | 56.2% | 37.6% | 5.1% | 1.1% |
| Nov 2025 | 56.3% | 37.7% | 5.1% | 0.99% |
| Dec 2025 | 70.1% | 25.6% | 3.4% | 0.83% |
| Jan 2026 | 65% | 29.1% | 4.8% | 1.1% |
| Feb 2026 | 65.1% | 29.1% | 4.8% | 1% |
| Mar 2026 | 56.1% | 37.6% | 5.1% | 1.2% |
| Apr 2026 | 65% | 29.1% | 4.8% | 1.1% |
| May 2026 | 69.8% | 25.5% | 3.4% | 1.2% |
| Jun 2026 | 60.8% | 33.2% | 4.5% | 1.5% |
| Jul 2026 | 64.8% | 29% | 4.8% | 1.5% |
| Aug 2026 | 64.8% | 29% | 4.8% | 1.5% |
| Sep 2026 | 70% | 25.6% | 3.4% | 0.94% |
How has the Festool and Norton Abrasives comparison changed over the last 12 months?
3 findings
- Festool was ahead of Norton Abrasives in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among sanding sponge brands worldwide moved from 37.6% to 25.6%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among sanding sponge brands worldwide moved from 1.1% to 0.94%, and its estimated monthly branded searches held steady at 9K.
How did search popularity change for sanding sponge brands worldwide in September 2026?
2 changes
In September 2026, Festool lost estimated Share of Search among sanding sponge brands worldwide, from 29% to 25.6%.
In September 2026, Norton Abrasives lost estimated Share of Search among sanding sponge brands worldwide, from 1.5% to 0.94%.
Other head-to-heads among sanding sponge brands
How each brand is measured
Brandwave collects information about searches that people make online using Festool’s and Norton Abrasives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Festool
1 branded search term
- festool
Norton Abrasives
5 branded search terms
- norton abrasives
- norton flap disc
- norton grinding disc
- norton sandpaper
- norton whetstone
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.