How popular isFestool in search?
In August 2026, there were an estimated 201K branded searches for Festool worldwide which is down 33.2% over the last 11 months. Festool holds 9.5% estimated Share of Search among industrial vacuums worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which industrial vacuums compete with Festool?
Share of Search by month for Karcher, Makita, Festool, Shop-Vac, Nilfisk. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | Makita | Festool | Shop-Vac | Nilfisk | RIDGID |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 46.9% | 11.6% | 5.2% | 3.5% | 1.3% |
| Nov 2025 | 35.7% | 43.6% | 10.7% | 5.9% | 2.6% | 1.4% |
| Dec 2025 | 35.5% | 43.1% | 10.6% | 5.8% | 3.2% | 1.7% |
| Jan 2026 | 38.6% | 38.6% | 11.5% | 5.2% | 4.2% | 1.9% |
| Feb 2026 | 38.7% | 38.7% | 11.6% | 5.2% | 4.3% | 1.6% |
| Mar 2026 | 43.5% | 35.6% | 10.7% | 4.8% | 3.9% | 1.4% |
| Apr 2026 | 46.8% | 31.6% | 9.4% | 6.3% | 4.2% | 1.6% |
| May 2026 | 42.3% | 34.8% | 10.4% | 7% | 3.8% | 1.7% |
| Jun 2026 | 37.9% | 37.9% | 11.3% | 7.6% | 3.4% | 1.9% |
| Jul 2026 | 41.6% | 34.1% | 10.2% | 8.3% | 3.7% | 2% |
| Aug 2026 | 38.7% | 38.7% | 9.5% | 7.8% | 3.5% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.7% | 823K | 0% | -2.9 points | |
| 2, held 2nd | 38.7% | 823K | +22.3% | +4.7 points | |
| 3, held 3rd | 9.5% | 201K | 0% | -0.7 points | |
| 4, held 4th | 7.8% | 165K | 0% | -0.6 points | |
| 5, held 5th | 3.5% | 74K | 0% | -0.3 points | |
| 6, held 6th | 1.9% | 40.5K | 0% | -0.1 points |
1.
Karcher38.7%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.9 points.
2.
Makita38.7%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.7 points.
3.Festool
9.5%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.
Shop-Vac7.8%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
Nilfisk
3.5%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.
RIDGID1.9%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Festool and its closest rivals
Every comparison with Festool
9 comparisons
How has branded search demand for Festool changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 201K.
- Across the 11 months ending August 2026, Festool’s estimated Share of Search among industrial vacuums worldwide decreased from 11.6% to 9.5%.
- Across the 11 months ending August 2026, Festool’s estimated Share of Search among industrial vacuums worldwide peaked at 11.6% in February 2026 and was lowest at 9.4% in April 2026.
How did search popularity change for industrial vacuums worldwide in August 2026?
6 changes
In August 2026, Makita gained estimated Share of Search among industrial vacuums worldwide, from 34.1% to 38.7%.
In August 2026, Karcher lost estimated Share of Search among industrial vacuums worldwide, from 41.6% to 38.7%.
In August 2026, Festool lost estimated Share of Search among industrial vacuums worldwide, from 10.2% to 9.5%.
In August 2026, Shop-Vac lost estimated Share of Search among industrial vacuums worldwide, from 8.3% to 7.8%.
Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
Where does Festool compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Circular saw brands | 5th of 5 | 5.4% | Show ranking |
| Sander brands | 5th of 5 | 8.2% | Show ranking |
| Industrial vacuums | 3rd of 6 | 9.5% | Shown above |
How is Festool measured?
Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- festool
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Is Festool your brand?
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