Brandwave

How popular isFestool?

In September 2026, people searched for Festool by name about 268,000 times worldwide, an 18.3% decrease from the previous year. These searches made up 6.4% of all global dust extractor brand searches, placing Festool fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about dust extractor brands, Festool appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Festool is the fourth most searched of 9 competitors and the most recommended in AI answers.

  1. MilwaukeeShare of searches 47.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. MakitaShare of searches 25.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. DeWaltShare of searches 17.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. FestoolShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. NilfiskShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top dust extractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Festool appeared in all five answers. Festool is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Festool1st
  2. Bosch2nd
  3. Makita3rd
  4. Hilti4th
  5. FEIN5th
  6. DeWalt6th
  7. Milwaukee7th
  8. Nilfisk–
  9. Metabo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Festool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FEIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hilti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nilfisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dust extractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dust extractor brands compete with Festool?

Festool against dust extractor brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Festool. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltFestoolNilfiskHiltiMetaboFEINBosch
Oct 202547.2%29.6%14.2%6.3%1.9%0.47%0.14%0.17%0.04%
Nov 202545.6%29.1%16.8%6.1%1.5%0.45%0.2%0.16%0.04%
Dec 202548.6%25.7%17.9%5.3%1.6%0.48%0.18%0.14%0.04%
Jan 202647.4%25.5%17.4%6.4%2.3%0.58%0.17%0.17%0.05%
Feb 202647.7%25.1%17.5%6.4%2.4%0.58%0.17%0.17%0.05%
Mar 202644.3%28.1%16.3%7.3%2.7%0.98%0.2%0.2%0.05%
Apr 202647%25.2%17.3%6.3%2.8%0.85%0.21%0.21%0.05%
May 202647.1%25.6%17.3%6.3%2.3%0.85%0.21%0.21%0.04%
Jun 202647.4%25.7%17.4%6.4%1.9%0.7%0.21%0.17%0.04%
Jul 202652.1%23.2%15.7%5.7%2.1%0.77%0.19%0.19%0.05%
Aug 202648%26%17.6%5.3%1.9%0.71%0.21%0.17%0.04%
Sep 202647.3%25.9%17.4%6.4%1.9%0.7%0.21%0.17%0.05%

  1. 1.Milwaukee

    47.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Makita

    25.9%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share -0.1 points.

  3. 3.DeWalt

    17.4%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Festool

    6.4%

    Held 4th. 246K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  5. 5.Nilfisk

    1.9%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hilti

    0.7%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Metabo

    0.21%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.FEIN

    0.17%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Bosch

    0.05%

    Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare popularity between Festool and its closest rivals

Every comparison with Festool

57 comparisons

How has branded search demand for Festool changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 328K to 268K.
  • Across the 12 months ending September 2026, Festool’s share of searches among dust extractor brands worldwide peaked at 7.3% in March 2026 and was lowest at 5.3% in August 2026.

How did search popularity change for dust extractor brands worldwide in September 2026?

6 changes

  1. In September 2026, Festool gained share of searches among dust extractor brands worldwide, from 5.3% to 6.4%.

  2. In September 2026, Milwaukee lost share of searches among dust extractor brands worldwide, from 48% to 47.3%.

  3. Estimated monthly branded searches for Metabo worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  4. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  5. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  6. Estimated monthly branded searches for FEIN worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are Festool’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • festool
  • festool ets
  • festool rotex
  • festool sander

Do you work for Festool? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Festool compete?

Festool is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Reciprocating saw brands6th of 95.1%Show ranking
Biscuit joiner brands6th of 105.1%Show ranking
Power tool brands5th of 75.4%Show ranking
Orbital sander brands5th of 75.4%Show ranking
Compound miter saw brands5th of 65.7%Show ranking
Circular saw brands4th of 66.2%Show ranking
Dust extractor brands4th of 96.4%Shown above
Panel saw brands4th of 106.4%Show ranking
Drywall sander brands4th of 66.5%Show ranking
Chain mortiser brands4th of 56.6%Show ranking
Palm sander brands4th of 40.63%Show ranking
Belt sander brands5th of 88.3%Show ranking
Countersink bit brands3rd of 68.7%Show ranking
Sander brands4th of 68.8%Show ranking
Hand sander brands4th of 710.2%Show ranking
Hand planer brands4th of 1011.3%Show ranking
Industrial vacuums3rd of 612%Show ranking
Drywall gun brands3rd of 413%Show ranking
Router circle jig brands3rd of 714.7%Show ranking
Router table brands4th of 1014.7%Show ranking
Sanding discs brands3rd of 617.2%Show ranking
Sandpaper brands3rd of 517.3%Show ranking
Sanding block brands3rd of 517.4%Show ranking
Bench saw brands3rd of 720.1%Show ranking
Dust collector brands2nd of 625.5%Show ranking
Sanding sponge brands2nd of 425.6%Show ranking
Floor sander brands2nd of 725.6%Show ranking
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