Wood router brands:Which are most popular?

Name: Wood router brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, DeWalt was the most searched wood router brand worldwide, accounting for 30.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, DeWalt showed up in every answer. DeWalt and Makita tied as the most recommended.

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Top wood router brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, DeWalt appeared every time. DeWalt and Makita tied as the most recommended. Milwaukee was third. Festool, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
DeWalt	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Makita	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Milwaukee	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Ryobi	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Festool	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Triton	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wood router brands

5 answers

Asked ChatGPT
“What's the best wood router for a beginner?”
1. 1Makita
2. 2DeWalt
Asked ChatGPT
“Which plunge router should I buy?”
1. 1Makita
2. 2DeWalt
Asked ChatGPT
“What's the best cordless router for woodworking?”
1. 1DeWalt
2. 2Milwaukee
3. 3Makita
Searched Google, AI Overview
“wood router”
1. 1DeWalt
2. 2Makita
3. 3Ryobi
Searched Google, AI Overview
“plunge router”
1. 1DeWalt

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which wood router brands do people search for most?

This chart shows how often people search Google for each wood router brand by name. Each line represents a brand's share of searches for all six wood router brands we track, month by month, from English-language searches worldwide.

Share of searches among wood router brands worldwide, by month

Month	DeWalt	Milwaukee	Makita	Ryobi	Festool	Triton
Oct 2025	35.6%	19.4%	19.4%	15.9%	7.1%	2.5%
Nov 2025	36%	19.7%	19.7%	16.1%	5.9%	2.6%
Dec 2025	37.4%	20.4%	16.7%	16.7%	6.1%	2.7%
Jan 2026	32.8%	21.9%	17.9%	17.9%	6.5%	2.9%
Feb 2026	35.8%	19.6%	19.6%	16%	5.8%	3.2%
Mar 2026	40.6%	18.1%	18.1%	14.8%	5.4%	2.9%
Apr 2026	35.8%	19.6%	19.6%	16%	5.8%	3.2%
May 2026	36.5%	19.9%	19.9%	16.3%	4.8%	2.6%
Jun 2026	33.4%	22.3%	18.2%	18.2%	5.4%	2.4%
Jul 2026	33.4%	22.3%	18.2%	18.2%	5.4%	2.4%
Aug 2026	30.5%	20.3%	20.3%	20.3%	6%	2.6%
Sep 2026	30.2%	24.6%	20.1%	16.5%	6%	2.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	DeWalt	30.2%	22.2K	0%	-0.2 points
2, moved from 3rd to 2nd	Milwaukee	24.6%	18.1K	+22.3%	+4.3 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Makita	20.1%	14.8K	0%	-0.2 pointsmoved from 2nd to 3rd
4, held 4th	Ryobi	16.5%	12.1K	-18.2%	-3.8 points
5, held 5th	Festool	6%	4.4K	0%	0 points
6, held 6th	Triton	2.6%	1.9K	0%	0 points

1.DeWalt
30.2%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.Milwaukee
24.6%
Moved from 3rd to 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +4.3 points.
3.Makita
20.1%
Moved from 2nd to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.Ryobi
16.5%
Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -3.8 points.
5.Festool
6%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.Triton
2.6%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

DeWalt, Milwaukee and 3 other brands sell other things too, so only their searches that name this product count here, like “dewalt router”.

Which brand is most popular in search among wood router brands worldwide?

6 brands

In September 2026, DeWalt was the most searched among wood router brands worldwide, with an estimated 22.2K branded searches, 30.2% of all searches for the six we track. Milwaukee is in 2nd place, 5.6 percentage points behind at 24.6%.

Global wood router brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
DeWalt	35.6% → 30.2%	40.6%Mar 2026	30.2%Sep 2026	1st
Milwaukee	19.4% → 24.6%	24.6%Sep 2026	18.1%Mar 2026	3rd → 2nd
Makita	19.4% → 20.1%	20.3%Aug 2026	16.7%Dec 2025	2nd → 3rd
Ryobi	15.9% → 16.5%	20.3%Aug 2026	14.8%Mar 2026	4th
Festool	7.1% → 6%	7.1%Oct 2025	4.8%May 2026	5th
Triton	2.5% → 2.6%	3.2%Feb 2026	2.4%Jun 2026	6th

Each finding as a sentence

Across the 12 months ending September 2026, DeWalt’s share of searches among wood router brands worldwide decreased from 35.6% to 30.2%.
Across the 12 months ending September 2026, Milwaukee’s share of searches among wood router brands worldwide increased from 19.4% to 24.6%.
Across the 12 months ending September 2026, Makita’s share of searches among wood router brands worldwide increased from 19.4% to 20.1%.
Across the 12 months ending September 2026, Ryobi’s share of searches among wood router brands worldwide increased from 15.9% to 16.5%.
Across the 12 months ending September 2026, Festool’s share of searches among wood router brands worldwide decreased from 7.1% to 6%.
Across the 12 months ending September 2026, DeWalt’s share of searches among wood router brands worldwide peaked at 40.6% in March 2026 and was lowest at 30.2% in September 2026.
Across the 12 months ending September 2026, Milwaukee’s share of searches among wood router brands worldwide peaked at 24.6% in September 2026 and was lowest at 18.1% in March 2026.
Across the 12 months ending September 2026, Makita’s share of searches among wood router brands worldwide peaked at 20.3% in August 2026 and was lowest at 16.7% in December 2025.
Across the 12 months ending September 2026, Ryobi’s share of searches among wood router brands worldwide peaked at 20.3% in August 2026 and was lowest at 14.8% in March 2026.
Across the 12 months ending September 2026, Festool’s share of searches among wood router brands worldwide peaked at 7.1% in October 2025 and was lowest at 4.8% in May 2026.
Across the 12 months ending September 2026, Milwaukee rose from 3rd to 2nd among wood router brands worldwide.
Across the 12 months ending September 2026, Makita fell from 2nd to 3rd among wood router brands worldwide.
Across the 12 months ending September 2026, Triton held steady: its share of searches among wood router brands worldwide moved less than 0.5 percentage points.

How did search popularity change for wood router brands worldwide in September 2026?

4 changes

In September 2026, Milwaukee overtook Makita to rank 2nd among wood router brands worldwide, with 24.6% of the searches.
In September 2026, Ryobi lost share of searches among wood router brands worldwide, from 20.3% to 16.5%.
Estimated monthly branded searches for Festool worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for DeWalt worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted for wood router brands?

6 search terms

Each brand's share of searches among wood router brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.