Brandwave

How popular isFestool?

In September 2026, people searched for Festool by name about 372,000 times worldwide, a 17.9% decrease from the previous year. These searches made up 6% of all global wood router brand searches, placing Festool fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about wood router brands, Festool did not appear in any of the answers.

Search and AI answers in September 2026

Festool is the fifth most searched of 6 competitors and not listed in any AI answer.

  1. DeWaltShare of searches 30.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MilwaukeeShare of searches 24.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. MakitaShare of searches 20.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. RyobiShare of searches 16.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. FestoolShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top wood router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Festool did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Makita1st
  3. Milwaukee3rd
  4. Ryobi4th
  5. Festool–
  6. Triton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wood router brands

5 answers

  • Asked ChatGPT

    “What's the best wood router for a beginner?”

    1. 1Makita
    2. 2DeWalt

  • Asked ChatGPT

    “Which plunge router should I buy?”

    1. 1Makita
    2. 2DeWalt

  • Asked ChatGPT

    “What's the best cordless router for woodworking?”

    1. 1DeWalt
    2. 2Milwaukee
    3. 3Makita

  • Searched Google, AI Overview

    “wood router”

    1. 1DeWalt
    2. 2Makita
    3. 3Ryobi

  • Searched Google, AI Overview

    “plunge router”

    1. 1DeWalt

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which wood router brands compete with Festool?

Festool against wood router brands worldwide, by month

Share of searches by month for DeWalt, Milwaukee, Makita, Ryobi, Festool, Triton. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeMakitaRyobiFestoolTriton
Oct 202535.6%19.4%19.4%15.9%7.1%2.5%
Nov 202536%19.7%19.7%16.1%5.9%2.6%
Dec 202537.4%20.4%16.7%16.7%6.1%2.7%
Jan 202632.8%21.9%17.9%17.9%6.5%2.9%
Feb 202635.8%19.6%19.6%16%5.8%3.2%
Mar 202640.6%18.1%18.1%14.8%5.4%2.9%
Apr 202635.8%19.6%19.6%16%5.8%3.2%
May 202636.5%19.9%19.9%16.3%4.8%2.6%
Jun 202633.4%22.3%18.2%18.2%5.4%2.4%
Jul 202633.4%22.3%18.2%18.2%5.4%2.4%
Aug 202630.5%20.3%20.3%20.3%6%2.6%
Sep 202630.2%24.6%20.1%16.5%6%2.6%

  1. 1.DeWalt

    30.2%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Milwaukee

    24.6%

    Moved from 3rd to 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +4.3 points.

  3. 3.Makita

    20.1%

    Moved from 2nd to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Ryobi

    16.5%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  5. 5.Festool

    6%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Triton

    2.6%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Festool, DeWalt and 3 other brands sell other things too, so only their searches that name this product count here, like “festool router”.

Compare popularity between Festool and its closest rivals

Every comparison with Festool

53 comparisons

How has branded search demand for Festool changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Festool worldwide fell from 453K to 372K.
  • Across the 12 months ending September 2026, Festool’s share of searches among wood router brands worldwide decreased from 7.1% to 6%.
  • Across the 12 months ending September 2026, Festool’s share of searches among wood router brands worldwide peaked at 7.1% in October 2025 and was lowest at 4.8% in May 2026.

How did search popularity change for wood router brands worldwide in September 2026?

4 changes

  1. In September 2026, Milwaukee overtook Makita to rank 2nd among wood router brands worldwide, with 24.6% of the searches.

  2. In September 2026, Ryobi lost share of searches among wood router brands worldwide, from 20.3% to 16.5%.

  3. Estimated monthly branded searches for Festool worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  4. Estimated monthly branded searches for DeWalt worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are Festool’s branded searches counted?

44 search terms

Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • festool
  • festool belt sander
  • festool bench saw
  • festool biscuit joiner
  • festool circle cutter
  • festool circular saw
  • festool compound miter saw
  • festool detail sander
  • festool domino
  • festool drum sander
  • festool drywall gun
  • festool drywall sander
  • festool drywall screw gun
  • festool dust collector
  • festool dust extractor
  • festool ets
  • festool floor sander
  • festool hand planer
  • festool hand sander
  • festool jobsite table saw
  • festool mitre saw
  • festool mortiser
  • festool orbital sander
  • festool palm sander
  • festool panel saw
  • festool planer
  • festool power tools
  • festool reciprocating saw
  • festool rotex
  • festool router
  • festool router circle jig
  • festool router table
  • festool sander
  • festool sanding block
  • festool sanding disc
  • festool sanding pads
  • festool sanding sponge
  • festool sandpaper
  • festool sliding table saw
  • festool table saw

1–40 of 44

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How the Brand Demand Index is measured

Where does Festool compete?

Festool is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands2nd of 723.2%Show ranking
Sander brands6th of 79.1%Show ranking
Circular saw brands5th of 613.2%Show ranking
Mitre saws7th of 92.9%Show ranking
Reciprocating saw brands10th of 100.33%Show ranking
Table saws6th of 96.5%Show ranking
Track saw brands2nd of 822.6%Show ranking
Biscuit joiner brands1st of 1037%Show ranking
Wood router brands5th of 66%Shown above
Router table brands7th of 101.7%Show ranking
Hand planer brands5th of 107.6%Show ranking
Belt sander brands8th of 82.8%Show ranking
Dust extractor brands1st of 927.9%Show ranking
Dust collector brands6th of 64.2%Show ranking
Palm sander brands2nd of 430.1%Show ranking
Industrial vacuums1st of 558.9%Show ranking
Drywall gun brands4th of 41.9%Show ranking
Sandpaper brands2nd of 622%Show ranking
Drywall sander brands2nd of 632.1%Show ranking
Sanding block brands4th of 52%Show ranking
Panel saw brands9th of 102%Show ranking
Hand sander brands6th of 78.4%Show ranking
Router circle jig brands6th of 70.51%Show ranking
Floor sander brands6th of 72.9%Show ranking
Chain mortiser brands3rd of 56.6%Show ranking
Sanding sponge brands3rd of 416.7%Show ranking
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