Brandwave

Hand sander brands:Which are searched most?

In September 2026, Makita was the most searched among hand sander brands worldwide, with an estimated 1M branded searches and 38.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Makita38.4%
  2. DeWalt25.8%
  3. Craftsman11.5%
  4. Festool9.4%
  5. Black and Decker8.4%
  6. Bosch6.5%

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Share of SearchLeaderboard

Compare the hand sander brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hand sander brands worldwide, by month

Share of Search by month for Makita, DeWalt, Craftsman, Festool, Black and Decker, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltCraftsmanFestoolBlack and DeckerBosch
Oct 202545.7%21.9%8%9.8%8%6.7%
Nov 202544.2%25.4%7.6%9.3%8.3%5.2%
Dec 202539.9%27.7%10.1%8.3%8.3%5.7%
Jan 202637.9%26%11.6%9.5%8.5%6.5%
Feb 202637.2%26%14.2%9.5%7.7%5.4%
Mar 202639%22.6%15.1%10.1%7.4%5.7%
Apr 202637%25.3%13.8%9.3%8.3%6.4%
May 202636.5%24.7%13.5%9%9.9%6.2%
Jun 202636.9%25%13.7%9.1%9.1%6.3%
Jul 202635%23.7%15.9%8.7%9.5%7.3%
Aug 202637.3%25.3%13.8%7.6%8.3%7.7%
Sep 202638.4%25.8%11.5%9.4%8.4%6.5%

This month’s ranking, September 2026

  1. 1.Makita

    38.4%

    Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +1.1 points.

  2. 2.DeWalt

    25.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Craftsman

    11.5%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  4. 4.Festool

    9.4%

    Moved from 6th to 4th. 246K estimated branded searches, +22.4% vs prior month. Share +1.9 points.

  5. 5.Black and Decker

    8.4%

    Moved from 4th to 5th. 220K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Bosch

    6.5%

    Moved from 5th to 6th. 169K estimated branded searches, -17.6% vs prior month. Share -1.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among hand sander brands worldwide?

In September 2026, Makita was the most searched among hand sander brands worldwide, with an estimated 1M branded searches and 38.4% estimated Share of Search within this set. DeWalt is in 2nd place, 12.7 percentage points behind at 25.8% Share of Search.

Global hand sander brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Makita45.7% → 38.4%45.7%Oct 202535%Jul 20261st
DeWalt21.9% → 25.8%27.7%Dec 202521.9%Oct 20252nd
Craftsman8% → 11.5%15.9%Jul 20267.6%Nov 20254th → 3rd
Festool9.8% → 9.4%10.1%Mar 20267.6%Aug 20263rd → 4th
Black and Decker8% → 8.4%9.9%May 20267.4%Mar 20265th
Bosch6.7% → 6.5%7.7%Aug 20265.2%Nov 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among hand sander brands worldwide decreased from 45.7% to 38.4%.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among hand sander brands worldwide increased from 21.9% to 25.8%.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among hand sander brands worldwide increased from 8% to 11.5%.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among hand sander brands worldwide peaked at 45.7% in October 2025 and was lowest at 35% in July 2026.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among hand sander brands worldwide peaked at 27.7% in December 2025 and was lowest at 21.9% in October 2025.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among hand sander brands worldwide peaked at 15.9% in July 2026 and was lowest at 7.6% in November 2025.
  • Across the 12 months ending September 2026, Festool’s estimated Share of Search among hand sander brands worldwide peaked at 10.1% in March 2026 and was lowest at 7.6% in August 2026.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among hand sander brands worldwide peaked at 9.9% in May 2026 and was lowest at 7.4% in March 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among hand sander brands worldwide peaked at 7.7% in August 2026 and was lowest at 5.2% in November 2025.
  • Across the 12 months ending September 2026, Craftsman rose from 4th to 3rd among hand sander brands worldwide.
  • Across the 12 months ending September 2026, Festool fell from 3rd to 4th among hand sander brands worldwide.
  • Across the 12 months ending September 2026, Black and Decker and Bosch held steady: their estimated Share of Search among hand sander brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for hand sander brands worldwide in September 2026?

  1. In September 2026, Festool overtook Black and Decker and Bosch to rank 4th among hand sander brands worldwide, with 9.4% estimated Share of Search.

  2. In September 2026, Makita gained estimated Share of Search among hand sander brands worldwide, from 37.3% to 38.4%.

  3. In September 2026, Craftsman lost estimated Share of Search among hand sander brands worldwide, from 13.8% to 11.5%.

  4. In September 2026, Bosch lost estimated Share of Search among hand sander brands worldwide, from 7.7% to 6.5%.

  5. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

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