Brandwave

How popular isCraftsman in search?

In September 2026, there were an estimated 301K branded searches for Craftsman worldwide which is up 22.4% over the last 12 months. Craftsman holds 12.6% estimated Share of Search among hand sander brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Makita39.6%
  2. DeWalt28.2%
  3. Craftsman12.6%
  4. Festool10.3%
  5. Black and Decker9.2%
  6. Bosch0.02%
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Which hand sander brands compete with Craftsman?

Craftsman against hand sander brands worldwide, by month

Share of Search by month for Makita, DeWalt, Craftsman, Festool, Black and Decker. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltCraftsmanFestoolBlack and DeckerBosch
Oct 202547.6%24.1%8.8%10.8%8.8%0.01%
Nov 202545%27.6%8.3%10.1%9.1%0.01%
Dec 202540.7%30.2%11%9%9%<0.01%
Jan 202639%28.5%12.7%10.4%9.3%0.01%
Feb 202638%28%15.3%10.2%8.4%0.01%
Mar 202640.1%24.5%16.4%11%8%0.01%
Apr 202638%27.7%15.1%10.1%9.1%0.02%
May 202637.5%27%14.8%9.9%10.8%0.02%
Jun 202637.8%27.3%14.9%10%9.9%0.01%
Jul 202636.3%26.2%17.5%9.6%10.5%0.02%
Aug 202638.9%28.1%15.4%8.4%9.2%0.02%
Sep 202639.6%28.2%12.6%10.3%9.2%0.02%

  1. 1.Makita

    39.6%

    Held 1st. 944K estimated branded searches, +1.2% vs prior month. Share +0.6 points.

  2. 2.DeWalt

    28.2%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Craftsman

    12.6%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  4. 4.Festool

    10.3%

    Moved from 5th to 4th. 246K estimated branded searches, +22.4% vs prior month. Share +1.9 points.

  5. 5.Black and Decker

    9.2%

    Moved from 4th to 5th. 220K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bosch

    0.02%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Craftsman and its closest rivals

Every comparison with Craftsman

How has branded search demand for Craftsman changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Craftsman worldwide rose from 246K to 301K.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among hand sander brands worldwide increased from 8.8% to 12.6%.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among hand sander brands worldwide peaked at 17.5% in July 2026 and was lowest at 8.3% in November 2025.
  • Across the 12 months ending September 2026, Craftsman rose from 4th to 3rd among hand sander brands worldwide.

How did search popularity change for hand sander brands worldwide in September 2026?

  1. In September 2026, Festool overtook Black and Decker to rank 4th among hand sander brands worldwide, with 10.3% estimated Share of Search.

  2. In September 2026, Makita gained estimated Share of Search among hand sander brands worldwide, from 38.9% to 39.6%.

  3. In September 2026, Craftsman lost estimated Share of Search among hand sander brands worldwide, from 15.4% to 12.6%.

  4. Estimated monthly branded searches for Bosch worldwide rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

  5. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Where does Craftsman compete?

Craftsman is ranked in 43 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Power washer brands5th of 86.6%Show ranking
Cordless screwdriver brands4th of 77.5%Show ranking
Impact wrench brands4th of 77.5%Show ranking
Tool bag brands4th of 87.7%Show ranking
Laser level brands4th of 77.8%Show ranking
Air nailer brands4th of 87.8%Show ranking
LED work light brands4th of 58.4%Show ranking
Power screwdriver brands4th of 58.5%Show ranking
Backpack sprayer brands4th of 69.1%Show ranking
Aviation snips brands3rd of 89.5%Show ranking
Impact driver brands3rd of 510%Show ranking
Rolling tool box brands3rd of 710.3%Show ranking
Rubber mallet brands3rd of 410.5%Show ranking
Wire cutters brands2nd of 612.2%Show ranking
Hand sander brands3rd of 612.6%Shown above
Reel mower brands3rd of 612.6%Show ranking
Lawn tractor brands3rd of 412.9%Show ranking
Lawn edger brands3rd of 613.1%Show ranking
Dead blow hammer brands2nd of 613.3%Show ranking
Hand planer brands3rd of 514%Show ranking
Router table brands3rd of 818.4%Show ranking
Reciprocating saw brands2nd of 619.6%Show ranking
Belt sander brands2nd of 620.4%Show ranking
Rear tine tiller brands2nd of 322.7%Show ranking
Wood chipper brands2nd of 523%Show ranking
Tin snips brands2nd of 525.3%Show ranking
Bolt cutters brands2nd of 526.3%Show ranking
Pry bar brands2nd of 527%Show ranking
Workbench light brands2nd of 427.4%Show ranking
Brush cutter brands2nd of 528.2%Show ranking
Oscillating sander brands2nd of 628.9%Show ranking
Torque wrench brands2nd of 429.1%Show ranking
Grinder stand brands2nd of 529.2%Show ranking
Pancake compressor brands2nd of 329.7%Show ranking
Magnetic socket rail brands1st of 563.9%Show ranking
Jack stands brands1st of 366.9%Show ranking
Garage door opener brands1st of 568.4%Show ranking
Metal lathe brands1st of 574.2%Show ranking
Gear puller brands1st of 383.5%Show ranking
Bench vise brands1st of 584.3%Show ranking
Tap wrench brands1st of 584.3%Show ranking
Jack plane brands1st of 384.8%Show ranking
Jointer planer brands1st of 388.7%Show ranking

How is Craftsman measured?

Brandwave collects information about searches that people make online using Craftsman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • craftsman

Do you work for Craftsman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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