Brandwave

How popular isCraftsman?

In September 2026, people searched for Craftsman by name about 424,000 times worldwide, a 15.5% increase from the previous year. These searches made up 0.5% of all global air compressor brand searches, placing Craftsman 14th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about air compressor brands, Craftsman appeared in one of the five answers and was the ninth most recommended of the 15.

Search and AI answers in September 2026

Craftsman is the 14th most searched of 15 competitors and the ninth most recommended in AI answers.

  1. DeWaltShare of searches 26.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. KaeserShare of searches 11.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  3. Ingersoll RandShare of searches 10.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. RyobiShare of searches 10.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. CraftsmanShare of searches 0.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

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Top air compressor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Craftsman was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman is the ninth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. California Air Tools1st
  2. Ingersoll Rand2nd
  3. DeWalt3rd
  4. Makita4th
  5. Quincy5th
  6. Campbell Hausfeld6th
  7. Atlas Copco7th
  8. Kaeser8th
  9. Craftsman9th
  10. Ryobi–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • California Air Tools4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ingersoll Rand3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campbell Hausfeld2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quincy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kaeser1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atlas Copco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about air compressor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which air compressor brands compete with Craftsman?

Craftsman against air compressor brands worldwide, by month

Share of searches by month for DeWalt, Kaeser, Ingersoll Rand, Ryobi, Atlas Copco, Makita, Campbell Hausfeld, Quincy, California Air Tools, Sullair, Craftsman. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltKaeserIngersoll RandRyobiAtlas CopcoMakitaCampbell HausfeldQuincyCalifornia Air ToolsSullairABACGardner DenverCompAirCraftsmanKincrome
Oct 202527.8%10.8%11%7.7%10.2%7.5%7.4%6.2%3.4%3.4%1.6%1.8%0.67%0.51%0.06%
Nov 202529.7%9%11.2%9.6%9.4%8.6%6.2%5.6%3.4%2.8%1.7%1.5%0.68%0.52%0.06%
Dec 202529.5%9.5%9.4%9.9%10.8%8.9%5%5.8%4.3%2.5%1.6%1.4%0.86%0.54%0.05%
Jan 202628.7%11.1%11.3%8%10.7%7.8%5%6.4%3.5%2.6%1.7%1.5%0.69%0.85%0.08%
Feb 202626.3%12.6%10.5%7.4%11.8%7.2%5.6%7.2%3.9%2.8%1.9%1.6%0.78%0.43%0.05%
Mar 202628.4%11.1%11.3%6.8%10.4%7.8%6.1%7%3.5%3%1.7%1.7%0.84%0.46%0.04%
Apr 202624.1%12.4%11.9%7.6%10.6%8%6.6%7.1%3.9%3.2%1.7%1.5%0.77%0.52%0.06%
May 202624.6%10.8%9.3%7.9%9.5%7.8%5.9%5.2%3.5%2.8%1.4%1.2%0.53%9.6%0.06%
Jun 202621.9%9.9%8.2%7.1%8.5%6.9%5.3%5.1%3.1%2.2%1.4%1.1%0.47%19%0.05%
Jul 202626.8%11.8%11.6%8.6%10.4%7.6%6.3%6.2%3.8%2.7%1.5%1.3%0.75%0.51%0.06%
Aug 202626.3%11.5%13.2%8.8%10.1%8.3%6.3%5.5%3.7%2.6%1.3%1.1%0.56%0.5%0.07%
Sep 202626.7%11.7%10.7%10.5%9.4%8.4%6.2%5.6%3.8%3.1%1.5%1.4%0.57%0.5%0.08%

  1. 1.DeWalt

    26.7%

    Held 1st. 46.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Kaeser

    11.7%

    Moved from 3rd to 2nd. 20.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Ingersoll Rand

    10.7%

    Moved from 2nd to 3rd. 18.7K estimated branded searches, -20.4% vs prior month. Share -2.6 points.

  4. 4.Ryobi

    10.5%

    Moved from 5th to 4th. 18.4K estimated branded searches, +17.2% vs prior month. Share +1.7 points.

  5. 5.Atlas Copco

    9.4%

    Moved from 4th to 5th. 16.5K estimated branded searches, -8.3% vs prior month. Share -0.7 points.

  6. 6.Makita

    8.4%

    Held 6th. 14.7K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Campbell Hausfeld

    6.2%

    Held 7th. 10.9K estimated branded searches, -2.7% vs prior month. Share -0.1 points.

  8. 8.Quincy

    5.6%

    Held 8th. 9.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.California Air Tools

    3.8%

    Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Sullair

    3.1%

    Held 10th. 5.4K estimated branded searches, +17.4% vs prior month. Share +0.5 points.

  11. 11.ABAC

    1.5%

    Held 11th. 2.6K estimated branded searches, +13% vs prior month. Share +0.2 points.

  12. 12.Gardner Denver

    1.4%

    Held 12th. 2.5K estimated branded searches, +22.8% vs prior month. Share +0.3 points.

  13. 13.CompAir

    0.57%

    Held 13th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Craftsman

    0.5%

    Held 14th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  15. 15.Kincrome

    0.08%

    Held 15th. 140 estimated branded searches, +7.7% vs prior month. Share 0 points.

Craftsman, DeWalt and 7 other brands sell other things too, so only their searches that name this product count here, like “craftsman pancake compressor”.

Compare popularity between Craftsman and its closest rivals

Every comparison with Craftsman

123 comparisons

How has branded search demand for Craftsman changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Craftsman worldwide rose from 367K to 424K.
  • Across the 12 months ending September 2026, Craftsman’s share of searches among air compressor brands worldwide peaked at 19% in June 2026 and was lowest at 0.43% in February 2026.

How did search popularity change for air compressor brands worldwide in September 2026?

6 changes

  1. In September 2026, Ryobi overtook Atlas Copco to rank 4th among air compressor brands worldwide, with 10.5% of the searches.

  2. In September 2026, Ingersoll Rand lost share of searches among air compressor brands worldwide, from 13.2% to 10.7%.

  3. In September 2026, Atlas Copco lost share of searches among air compressor brands worldwide, from 10.1% to 9.4%.

  4. Makita’s share of searches among air compressor brands worldwide has gained ground for 3 months in a row, from 6.9% to 8.4% in September 2026.

  5. In September 2026, Kaeser rose from 3rd to 2nd among air compressor brands worldwide.

  6. Estimated monthly branded searches for Kincrome worldwide rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are Craftsman’s branded searches counted?

76 search terms

Brandwave collects information about searches that people make online using Craftsman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • craftsman
  • craftsman air nailer
  • craftsman aviation snips
  • craftsman backpack sprayer
  • craftsman belt sander
  • craftsman bench vise
  • craftsman bolt cutter
  • craftsman bolt cutters
  • craftsman brush cutter
  • craftsman cordless screwdriver
  • craftsman crowbar
  • craftsman dead blow hammer
  • craftsman detail sander
  • craftsman edger
  • craftsman electric screwdriver
  • craftsman garage door opener
  • craftsman gear puller
  • craftsman grinder stand
  • craftsman hand plane
  • craftsman hand planer
  • craftsman hand sander
  • craftsman hand tools
  • craftsman impact driver
  • craftsman impact gun
  • craftsman impact wrench
  • craftsman jack plane
  • craftsman jack stand
  • craftsman jack stands
  • craftsman jointer planer
  • craftsman laser level
  • craftsman lathe
  • craftsman lawn edger
  • craftsman lawn tractor
  • craftsman led work light
  • craftsman mallet
  • craftsman metal lathe
  • craftsman mini lathe
  • craftsman nail gun
  • craftsman oscillating sander
  • craftsman pancake compressor

1–40 of 76

Do you work for Craftsman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Craftsman compete?

Craftsman is ranked in 44 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand tool brands13th of 130.21%Show ranking
Pressure washer brands7th of 154%Show ranking
Lawn tractor brands4th of 59.8%Show ranking
Garage door opener brands4th of 76.1%Show ranking
Wood chipper brands5th of 70.37%Show ranking
Tool bag brands9th of 111.3%Show ranking
Air compressor brands14th of 150.5%Shown above
Air nailer brands10th of 111.9%Show ranking
Impact driver brands5th of 62.9%Show ranking
Reciprocating saw brands6th of 102.7%Show ranking
Tool chest brands6th of 97.4%Show ranking
Impact wrench brands7th of 82.5%Show ranking
Laser level brands8th of 81.5%Show ranking
Gear puller brands6th of 60.05%Show ranking
Toolbox brands6th of 127.4%Show ranking
Torque wrench brands4th of 87.5%Show ranking
Lawn edger brands7th of 116%Show ranking
Router table brands5th of 104.6%Show ranking
Hand planer brands10th of 100.76%Show ranking
Rear tine tiller brands5th of 61.2%Show ranking
Socket set brands1st of 630.4%Show ranking
Brush cutter brands7th of 81.6%Show ranking
Cordless screwdriver brands6th of 74.4%Show ranking
Backpack sprayer brands9th of 113.6%Show ranking
Grinder stand brands5th of 50.19%Show ranking
Tin snips brands10th of 132.5%Show ranking
Belt sander brands6th of 87.3%Show ranking
LED work light brands6th of 64.5%Show ranking
Jack plane brands5th of 62%Show ranking
Metal lathe brands5th of 63.9%Show ranking
Wire cutters brands5th of 82%Show ranking
Magnetic socket rail brands2nd of 88.9%Show ranking
Bench vise brands3rd of 87.5%Show ranking
Reel mower brands6th of 75.3%Show ranking
Hand sander brands7th of 75.6%Show ranking
Workbench light brands4th of 73%Show ranking
Jack stands brands4th of 814.4%Show ranking
Bolt cutters brands6th of 75.3%Show ranking
Power screwdriver brands6th of 74.4%Show ranking
Pry bar brands4th of 616.2%Show ranking
Jointer planer brands2nd of 412.4%Show ranking
Dead blow hammer brands5th of 63.8%Show ranking
Rubber mallet brands5th of 69.3%Show ranking
Oscillating sander brands5th of 74.7%Show ranking
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