Craftsman vs Record:Which is more popular?
In September 2026, Record had more branded searches than Craftsman among bench vise brands worldwide. Record had about 1,590 branded searches, while Craftsman had 910. Record made up 13.2% of all bench vise brand searches we track, and Craftsman accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about bench vise brands, neither Craftsman nor Record appeared in any of the five answers.
Who do people search for more?
Record, about 75% more searches than Craftsman
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top bench vise brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Craftsman nor Record showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Wilton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bessey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HEUER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RIDGID1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Record0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bench vise brands
5 answers
Asked ChatGPT
“Which bench vise brand should I buy?”
Asked ChatGPT
“What are the best bench vise brands?”
Asked ChatGPT
“What's the best bench vise brand for metalworking bench?”
Searched Google, AI Overview
“best bench vise”
Searched Google, AI Overview
“heavy duty bench vise”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Craftsman or Record more popular in search?
This chart shows how often people search Google for Craftsman and Record by name. Each line represents a brand's share of searches for all eight bench vise brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Record, Craftsman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wilton | Record | Craftsman | Bessey | Irwin | Yost | HEUER | RIDGID |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.1% | 14% | 7.7% | 5.7% | 3.3% | 6.1% | 2.6% | 4.5% |
| Nov 2025 | 56.1% | 14% | 8.3% | 5.1% | 3.3% | 6.9% | 2.6% | 3.7% |
| Dec 2025 | 57.2% | 11.2% | 6.9% | 7.4% | 3.4% | 7.1% | 3% | 3.7% |
| Jan 2026 | 57% | 10.4% | 7.3% | 7.7% | 3.4% | 7% | 3.4% | 3.7% |
| Feb 2026 | 55.3% | 13.3% | 6.2% | 7.5% | 3.3% | 7.4% | 2.9% | 4.1% |
| Mar 2026 | 57.9% | 10.6% | 7.9% | 7.4% | 2.8% | 6.3% | 3.3% | 3.8% |
| Apr 2026 | 62.6% | 10.1% | 7% | 5.9% | 2.5% | 5.6% | 3.1% | 3.3% |
| May 2026 | 58.8% | 11.5% | 8.1% | 7.1% | 2.8% | 5.2% | 2.9% | 3.6% |
| Jun 2026 | 56% | 10.8% | 9.4% | 7.7% | 3.3% | 6.1% | 3.4% | 3.2% |
| Jul 2026 | 58.2% | 12% | 7.7% | 6.2% | 3.4% | 6.3% | 2.8% | 3.4% |
| Aug 2026 | 53.3% | 12.8% | 9.5% | 7.2% | 3.9% | 5.8% | 4% | 3.5% |
| Sep 2026 | 54.7% | 13.2% | 7.5% | 6.6% | 4.9% | 4.9% | 4.3% | 3.9% |
Craftsman sells other things too, so only its searches that name this product count here, like “craftsman vise”.
How has the Craftsman and Record comparison changed over the last 12 months?
3 findings
- Record was ahead of Craftsman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among bench vise brands worldwide moved from 7.7% to 7.5%, and its estimated monthly branded searches moved from 1.1K to 910.
- Across the 12 months ending September 2026, Record’s share of searches among bench vise brands worldwide moved from 14% to 13.2%, and its estimated monthly branded searches moved from 2K to 1.6K.
How did search popularity change for bench vise brands worldwide in September 2026?
2 changes
In September 2026, Craftsman lost share of searches among bench vise brands worldwide, from 9.5% to 7.5%.
Record’s share of searches among bench vise brands worldwide has gained ground for 3 months in a row, from 10.8% to 13.2% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Record’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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