Brandwave

How popular isRecord?

In September 2026, people searched for Record by name about 1,590 times worldwide, a 21.3% decrease from the previous year. These searches made up 13.2% of all global bench vise brand searches, placing Record second out of eight brands. When we asked both ChatGPT and Google AI Overviews about bench vise brands, Record did not appear in any of the answers.

Search and AI answers in September 2026

Record is the second most searched of 8 competitors and not listed in any AI answer.

  1. WiltonShare of searches 54.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. RecordShare of searches 13.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CraftsmanShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BesseyShare of searches 6.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. IrwinShare of searches 4.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+3 more

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Top bench vise brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Record did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilton1st
  2. Yost2nd
  3. HEUER3rd
  4. Bessey4th
  5. RIDGID5th
  6. Irwin6th
  7. Record–
  8. Craftsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wilton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bessey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HEUER2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RIDGID1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Record0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bench vise brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bench vise brands compete with Record?

Record against bench vise brands worldwide, by month

Share of searches by month for Wilton, Record, Craftsman, Bessey, Irwin, Yost, HEUER, RIDGID. The figures are in the table below the chart.

View monthly share of searches table
MonthWiltonRecordCraftsmanBesseyIrwinYostHEUERRIDGID
Oct 202556.1%14%7.7%5.7%3.3%6.1%2.6%4.5%
Nov 202556.1%14%8.3%5.1%3.3%6.9%2.6%3.7%
Dec 202557.2%11.2%6.9%7.4%3.4%7.1%3%3.7%
Jan 202657%10.4%7.3%7.7%3.4%7%3.4%3.7%
Feb 202655.3%13.3%6.2%7.5%3.3%7.4%2.9%4.1%
Mar 202657.9%10.6%7.9%7.4%2.8%6.3%3.3%3.8%
Apr 202662.6%10.1%7%5.9%2.5%5.6%3.1%3.3%
May 202658.8%11.5%8.1%7.1%2.8%5.2%2.9%3.6%
Jun 202656%10.8%9.4%7.7%3.3%6.1%3.4%3.2%
Jul 202658.2%12%7.7%6.2%3.4%6.3%2.8%3.4%
Aug 202653.3%12.8%9.5%7.2%3.9%5.8%4%3.5%
Sep 202654.7%13.2%7.5%6.6%4.9%4.9%4.3%3.9%

  1. 1.Wilton

    54.7%

    Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Record

    13.2%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Craftsman

    7.5%

    Held 3rd. 910 estimated branded searches, -22.9% vs prior month. Share -2 points.

  4. 4.Bessey

    6.6%

    Held 4th. 800 estimated branded searches, -10.1% vs prior month. Share -0.6 points.

  5. 5.Irwin

    4.9%

    Moved from 7th to 5th. 590 estimated branded searches, +22.9% vs prior month. Share +1 points.

  6. 6.Yost

    4.9%

    Moved from 5th to 6th. 590 estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  7. 7.HEUER

    4.3%

    Moved from 6th to 7th. 520 estimated branded searches, +6.1% vs prior month. Share +0.4 points.

  8. 8.RIDGID

    3.9%

    Held 8th. 470 estimated branded searches, +9.3% vs prior month. Share +0.4 points.

Craftsman and Bessey sell other things too, so only their searches that name this product count here, like “craftsman vise”.

Compare popularity between Record and its closest rivals

Every comparison with Record

7 comparisons

How has branded search demand for Record changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Record worldwide fell from 2K to 1.6K.
  • Across the 12 months ending September 2026, Record’s share of searches among bench vise brands worldwide decreased from 14% to 13.2%.
  • Across the 12 months ending September 2026, Record’s share of searches among bench vise brands worldwide peaked at 14% in November 2025 and was lowest at 10.1% in April 2026.

How did search popularity change for bench vise brands worldwide in September 2026?

6 changes

  1. In September 2026, Irwin overtook Yost and HEUER to rank 5th among bench vise brands worldwide, with 4.9% of the searches.

  2. In September 2026, Wilton gained share of searches among bench vise brands worldwide, from 53.3% to 54.7%.

  3. In September 2026, Craftsman lost share of searches among bench vise brands worldwide, from 9.5% to 7.5%.

  4. In September 2026, Yost lost share of searches among bench vise brands worldwide, from 5.8% to 4.9%.

  5. In September 2026, Bessey lost share of searches among bench vise brands worldwide, from 7.2% to 6.6%.

  6. Record’s share of searches among bench vise brands worldwide has gained ground for 3 months in a row, from 10.8% to 13.2% in September 2026.

How are Record’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Record’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • record vice
  • record vise

Do you work for Record? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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