Brandwave

How popular isBessey in search?

In September 2026, there were an estimated 9.9K branded searches for Bessey worldwide which is down 18.2% over the last 12 months. Bessey holds 2.8% estimated Share of Search among bench vise brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Craftsman84.2%
  2. RIDGID11.3%
  3. Bessey2.8%
  4. Irwin1.2%
  5. Wilton0.45%
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Which bench vise brands compete with Bessey?

Bessey against bench vise brands worldwide, by month

Share of Search by month for Craftsman, RIDGID, Bessey. The figures are in the table below the chart.

View monthly share of search table
MonthCraftsmanRIDGIDBesseyIrwinWilton
Oct 202582.1%11%4%2.2%0.63%
Nov 202580.4%13.2%4%1.8%0.62%
Dec 202583.4%11.2%3.4%1.5%0.53%
Jan 202683.3%11.2%3.3%1.5%0.66%
Feb 202687.5%7.9%2.9%1.3%0.45%
Mar 202688.3%7.9%2.4%1.1%0.37%
Apr 202686%9.5%2.8%1.3%0.44%
May 202686.4%9.5%2.3%1.3%0.45%
Jun 202686.6%9.5%2.3%1%0.45%
Jul 202687.1%9.6%1.9%1%0.38%
Aug 202687%9.6%1.9%1%0.45%
Sep 202684.2%11.3%2.8%1.2%0.45%

  1. 1.Craftsman

    84.2%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -2.8 points.

  2. 2.RIDGID

    11.3%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Bessey

    2.8%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  4. 4.Irwin

    1.2%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Wilton

    0.45%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

Compare search popularity between Bessey and its closest rivals

Every comparison with Bessey

How has branded search demand for Bessey changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bessey worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Bessey’s estimated Share of Search among bench vise brands worldwide decreased from 4% to 2.8%.
  • Across the 12 months ending September 2026, Bessey’s estimated Share of Search among bench vise brands worldwide peaked at 4% in October 2025 and was lowest at 1.9% in August 2026.

How did search popularity change for bench vise brands worldwide in September 2026?

  1. In September 2026, RIDGID gained estimated Share of Search among bench vise brands worldwide, from 9.6% to 11.3%.

  2. In September 2026, Bessey gained estimated Share of Search among bench vise brands worldwide, from 1.9% to 2.8%.

  3. In September 2026, Craftsman lost estimated Share of Search among bench vise brands worldwide, from 87% to 84.2%.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Wilton worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

Where does Bessey compete?

Bessey is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Aviation snips brands6th of 80.31%Show ranking
Tin snips brands5th of 50.83%Show ranking
Bench vise brands3rd of 52.8%Shown above
Workbench vice brands2nd of 619.1%Show ranking
Sash clamps brands1st of 382.4%Show ranking

How is Bessey measured?

Brandwave collects information about searches that people make online using Bessey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bessey

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How the Brand Demand Index is measured

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