Brandwave

How popular isWiss?

In September 2026, people searched for Wiss by name about 6,500 times worldwide, an 8.3% increase from the previous year. These searches made up 0.46% of all global tin snips brand searches, placing Wiss seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about tin snips brands, Wiss appeared in all answers and was the joint second most recommended of the nine.

Search and AI answers in September 2026

Wiss is the seventh most searched of 9 competitors and the joint second most recommended in AI answers.

  1. DeWaltShare of searches 47.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. CraftsmanShare of searches 21.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. KnipexShare of searches 14.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  4. FiskarsShare of searches 11.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. WissShare of searches 0.46%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wiss appeared in all four answers. Wiss is the joint second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Tool1st
  2. Wiss2nd
  3. Malco2nd
  4. Craftsman4th
  5. Knipex5th
  6. DeWalt–
  7. Fiskars–
  8. Bahco–
  9. Bessey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Midwest Tool3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiskars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bahco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bessey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tin snips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tin snips brands compete with Wiss?

Wiss against tin snips brands worldwide, by month

Share of searches by month for DeWalt, Craftsman, Knipex, Fiskars, Bahco, Wiss. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanKnipexFiskarsBahcoBesseyWissMalcoMidwest Tool
Oct 202549.8%18.2%14.9%11.7%3.7%0.89%0.44%0.36%0.1%
Nov 202553.8%16.1%13.1%12.2%3.2%0.79%0.39%0.27%0.08%
Dec 202552.6%19.3%12.9%10.6%3.2%0.77%0.42%0.29%0.06%
Jan 202648.1%21.5%14.4%11.4%2.9%0.87%0.41%0.28%0.09%
Feb 202646.1%25.2%13.8%10.4%2.8%0.83%0.41%0.37%0.09%
Mar 202642.1%28.1%12.6%11.9%3.8%0.76%0.46%0.34%0.08%
Apr 202644.4%24.3%13.3%13.7%2.7%0.8%0.4%0.36%0.09%
May 202645.2%24.7%11.1%14.5%2.7%0.67%0.6%0.36%0.09%
Jun 202646.9%25.6%11.5%11.7%2.3%0.69%0.86%0.38%0.07%
Jul 202641.8%28%12.5%13.7%2.5%0.62%0.46%0.37%0.1%
Aug 202645.4%24.8%13.5%12.6%2.2%0.55%0.44%0.33%0.09%
Sep 202647.9%21.4%14.3%11.9%2.9%0.7%0.46%0.35%0.07%

  1. 1.DeWalt

    47.9%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Craftsman

    21.4%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -3.4 points.

  3. 3.Knipex

    14.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Fiskars

    11.9%

    Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.8 points.

  5. 5.Bahco

    2.9%

    Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

  6. 6.Bessey

    0.7%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  7. 7.Wiss

    0.46%

    Held 7th. 6.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Malco

    0.35%

    Held 8th. 4.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Midwest Tool

    0.07%

    Held 9th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

Compare popularity between Wiss and its closest rivals

Every comparison with Wiss

13 comparisons

How has branded search demand for Wiss changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wiss worldwide rose from 6K to 6.5K.
  • Across the 12 months ending September 2026, Wiss’ share of searches among tin snips brands worldwide held steady, from 0.44% to 0.46%.

How did search popularity change for tin snips brands worldwide in September 2026?

6 changes

  1. In September 2026, DeWalt gained share of searches among tin snips brands worldwide, from 45.4% to 47.9%.

  2. In September 2026, Knipex gained share of searches among tin snips brands worldwide, from 13.5% to 14.3%.

  3. In September 2026, Bahco gained share of searches among tin snips brands worldwide, from 2.2% to 2.9%.

  4. In September 2026, Craftsman lost share of searches among tin snips brands worldwide, from 24.8% to 21.4%.

  5. In September 2026, Fiskars lost share of searches among tin snips brands worldwide, from 12.6% to 11.9%.

  6. Estimated monthly branded searches for Midwest Tool worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are Wiss’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Wiss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wiss scissors
  • wiss snips

How the Brand Demand Index is measured

Who owns Wiss?

Wiss is owned by Apex Tool Group. Brandwave does not track any other brands owned by Apex Tool Group.

Do you work for Wiss? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Wiss compete?

Wiss is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Aviation snips brands9th of 110.19%Show ranking
Metal snips brands4th of 50.26%Show ranking
Tin snips brands7th of 90.46%Shown above
Creator with pink hair and a pink jacket

Is Wiss your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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