Brandwave

How popular isIrwin?

In September 2026, people searched for Irwin by name about 11,300 times worldwide, a 16.8% decrease from the previous year. These searches made up 2.3% of all global tin snips brand searches, placing Irwin 11th out of 13 brands. When we asked both ChatGPT and Google AI Overviews about tin snips brands, Irwin did not appear in any of the answers.

Search and AI answers in September 2026

Irwin is the 11th most searched of 13 competitors and not listed in any AI answer.

  1. Midwest SnipsShare of searches 25.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. MilwaukeeShare of searches 17.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. WissShare of searches 14.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. KnipexShare of searches 10.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  5. IrwinShare of searches 2.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+8 more

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Top tin snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Irwin did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Snips1st
  2. Wiss2nd
  3. Malco3rd
  4. Lenox4th
  5. Craftsman5th
  6. Knipex6th
  7. Klein Tools7th
  8. +3 more
  9. Bessey–
  10. Irwin–
  11. Bahco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Midwest Snips4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Malco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Klein Tools1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lenox1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Irwin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about tin snips brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tin snips brands compete with Irwin?

Irwin against tin snips brands worldwide, by month

Share of searches by month for Midwest Snips, Milwaukee, Wiss, Knipex, Malco, DeWalt, Klein Tools, Fiskars, Bessey, Craftsman, Irwin, Lenox. The figures are in the table below the chart.

View monthly share of searches table
MonthMidwest SnipsMilwaukeeWissKnipexMalcoDeWaltKlein ToolsFiskarsBesseyCraftsmanIrwinLenoxBahco
Oct 202527.1%15.1%15.5%9.1%7.8%5%5.7%3.4%2.4%3%2.5%2.4%1.1%
Nov 202526.6%15%16.5%9.2%7.9%5.5%4.4%3.6%2.4%3.2%2.4%2.4%0.85%
Dec 202524.5%16.7%17.8%8.8%7.6%4.2%5.5%4.5%2.2%3%2.2%2.2%0.77%
Jan 202625.7%14.3%15.3%9.2%8.5%5.1%5.5%4.5%2.8%2.9%2.9%2.3%1%
Feb 202624.5%16.6%17.3%8.7%9.2%4.7%4.8%3%2.2%2.9%2.8%2.2%1.2%
Mar 202625.8%14.5%18%9%10.5%4.4%4.3%2.8%2.3%2.9%2.9%1.9%0.82%
Apr 202624.2%17.3%16.9%8.4%9%4.7%4.9%3.3%2.6%3.2%2.7%2.1%0.63%
May 202620.6%17.3%25.7%7.2%6.8%4.9%4.2%2.8%2.3%2.5%2.8%2.3%0.65%
Jun 202616.7%20.8%31.2%6%5.2%4.8%3.7%2.7%2.2%2.3%1.9%1.8%0.65%
Jul 202622.1%18.4%15.4%9.2%9.4%5.8%4.8%3.4%3.6%2.7%2.5%2%0.7%
Aug 202624.6%16.9%14%8.4%8.1%6.2%4.9%3.5%4.8%3%2.2%2.7%0.63%
Sep 202625.4%17.5%14.5%10.7%7.8%4.8%4.3%3.5%3.4%2.5%2.3%2.3%1%

  1. 1.Midwest Snips

    25.4%

    Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Milwaukee

    17.5%

    Held 2nd. 4.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Wiss

    14.5%

    Held 3rd. 3.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Knipex

    10.7%

    Held 4th. 2.8K estimated branded searches, +24% vs prior month. Share +2.4 points.

  5. 5.Malco

    7.8%

    Held 5th. 2K estimated branded searches, -6.9% vs prior month. Share -0.3 points.

  6. 6.DeWalt

    4.8%

    Held 6th. 1.3K estimated branded searches, -25.1% vs prior month. Share -1.4 points.

  7. 7.Klein Tools

    4.3%

    Held 7th. 1.1K estimated branded searches, -15.2% vs prior month. Share -0.6 points.

  8. 8.Fiskars

    3.5%

    Moved from 9th to 8th. 910 estimated branded searches, -3.2% vs prior month. Share 0 points.

  9. 9.Bessey

    3.4%

    Moved from 8th to 9th. 880 estimated branded searches, -32.3% vs prior month. Share -1.5 points.

  10. 10.Craftsman

    2.5%

    Held 10th. 650 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  11. 11.Irwin

    2.3%

    Moved from 12th to 11th. 600 estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Lenox

    2.3%

    Moved from 11th to 12th. 590 estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  13. 13.Bahco

    1%

    Held 13th. 260 estimated branded searches, +52.9% vs prior month. Share +0.4 points.

Milwaukee, Knipex and 6 other brands sell other things too, so only their searches that name this product count here, like “milwaukee snips”.

Compare popularity between Irwin and its closest rivals

Every comparison with Irwin

40 comparisons

How has branded search demand for Irwin changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Irwin worldwide fell from 13.6K to 11.3K.
  • Across the 12 months ending September 2026, Irwin’s share of searches among tin snips brands worldwide peaked at 2.9% in January 2026 and was lowest at 1.9% in June 2026.
  • Across the 12 months ending September 2026, Irwin fell from 10th to 11th among tin snips brands worldwide.

How did search popularity change for tin snips brands worldwide in September 2026?

6 changes

  1. In September 2026, Knipex gained share of searches among tin snips brands worldwide, from 8.4% to 10.7%.

  2. In September 2026, Midwest Snips gained share of searches among tin snips brands worldwide, from 24.6% to 25.4%.

  3. In September 2026, Milwaukee gained share of searches among tin snips brands worldwide, from 16.9% to 17.5%.

  4. In September 2026, Bessey lost share of searches among tin snips brands worldwide, from 4.8% to 3.4%.

  5. In September 2026, DeWalt lost share of searches among tin snips brands worldwide, from 6.2% to 4.8%.

  6. In September 2026, Klein Tools lost share of searches among tin snips brands worldwide, from 4.9% to 4.3%.

How are Irwin’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • irwin aviation snips
  • irwin bench vise
  • irwin bolt cutters
  • irwin chalk line
  • irwin circular saw blade
  • irwin conduit bender
  • irwin drill bits
  • irwin hand plane
  • irwin metal snips
  • irwin pipe bender
  • irwin pipe wrench
  • irwin saw blade
  • irwin saw horse
  • irwin side cutters
  • irwin snips
  • irwin tap and die set
  • irwin taps and dies
  • irwin tin snips
  • irwin tools
  • irwin wire stripper

Do you work for Irwin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Irwin compete?

Irwin is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand tool brands11th of 130.73%Show ranking
Wire stripper brands5th of 52.2%Show ranking
Tin snips brands11th of 132.3%Shown above
Jack plane brands6th of 60.15%Show ranking
Saw blade brands8th of 83.3%Show ranking
Drill bits brands4th of 56.1%Show ranking
Wire cutters brands7th of 81.3%Show ranking
Chalk box brands4th of 48%Show ranking
Bench vise brands5th of 84.9%Show ranking
Folding sawhorse brands7th of 90.68%Show ranking
Pipe wrench brands6th of 63.1%Show ranking
Taps and dies brands2nd of 723%Show ranking
Pipe bender brands4th of 43.8%Show ranking
Bolt cutters brands7th of 71.3%Show ranking
Creator with pink hair and a pink jacket

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