Brandwave

Irwin vs OSG:Which is more popular?

In September 2026, Irwin had more branded searches than OSG among taps and dies brands worldwide. Irwin had about 4,400 branded searches, while OSG had 2,900. Irwin made up 3.4% of all taps and dies brand searches we track, and OSG accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about taps and dies brands, Irwin and OSG each appeared in three of the four answers. OSG was mentioned before Irwin in two out of three answers.

Among taps and dies brands worldwide in September 2026

Who do people search for more?

Irwin, about 52% more searches than OSG

Irwin 4.4K searchesOSG 2.9K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Irwin in 3 of 4OSG in 3 of 4

Who does AI recommend more?

OSG, named ahead of Irwin in 2 of 3 answers

OSG first in 2Irwin first in 1

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Top taps and dies brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Irwin and OSG were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. OSG was listed before Irwin in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OSG1st
  2. GearWrench2nd
  3. YAMAWA3rd
  4. Guhring4th
  5. Irwin5th
  6. Tracey–
  7. Sealey–
  8. Vermont American–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GearWrench3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Irwin3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OSG3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Guhring2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • YAMAWA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tracey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sealey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vermont American0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about taps and dies brands

4 answers

  • Asked ChatGPT

    “Which taps and dies brand should I buy?”

    1. 1GearWrench
    2. 2Irwin
    3. 3OSG

  • Asked ChatGPT

    “What are the best taps and dies brands?”

    1. 1OSG
    2. 2YAMAWA
    3. 3Guhring
    4. 4GearWrench
    5. 5Irwin

  • Asked ChatGPT

    “What's the best taps and dies brand for thread cutting?”

    1. 1OSG
    2. 2YAMAWA
    3. 3Guhring
    4. 4GearWrench
    5. 5Irwin

  • Searched Google, AI Overview

    “tap and die set”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “metric tap set”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Irwin or OSG more popular in search?

    This chart shows how often people search Google for Irwin and OSG by name. Each line represents a brand's share of searches for all eight taps and dies brands we track, month by month, from English-language searches worldwide.

    Irwin and OSG among taps and dies brands worldwide, by month

    Share of searches by month for Irwin, OSG. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGearWrenchGuhringTraceySealeyIrwinOSGYAMAWAVermont American
    Oct 202537.5%25.1%16.8%11.2%5%2.4%1.4%0.45%
    Nov 202544.8%20.1%16.4%11%4%1.9%1.4%0.44%
    Dec 202545.7%20.5%16.8%9.1%4.1%2%1.4%0.45%
    Jan 202644.8%20.1%16.4%11%4%1.9%1.4%0.36%
    Feb 202639.8%21.8%17.9%11.9%4.3%2.3%1.5%0.39%
    Mar 202636.6%24.5%20%10.9%4%2.1%1.4%0.44%
    Apr 202639.8%21.8%17.9%11.9%4.3%2.3%1.5%0.39%
    May 202640%21.9%17.9%12%4.4%1.9%1.5%0.39%
    Jun 202640.2%22%18%12%3.6%2.4%1.5%0.32%
    Jul 202634%22.7%22.7%12.4%3.7%2.4%1.6%0.4%
    Aug 202641.2%18.5%22.5%10.1%3.7%2.4%1.3%0.4%
    Sep 202638.7%21.2%21.2%11.6%3.4%2.3%1.3%0.38%

    How has the Irwin and OSG comparison changed over the last 12 months?

    3 findings
    • Irwin was ahead of OSG in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Irwin’s share of searches among taps and dies brands worldwide moved from 5% to 3.4%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
    • Across the 12 months ending September 2026, OSG’s share of searches among taps and dies brands worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches moved from 3.2K to 2.9K.

    How did search popularity change for taps and dies brands worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Irwin’s and OSG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Irwin

    1 branded search term

    • irwin tools

    OSG

    2 branded search terms

    • osg taps
    • osg tools

    How the Brand Demand Index is measured

    Other head-to-heads among taps and dies brands

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