Brandwave

How popular isOSG?

In September 2026, people searched for OSG by name about 2,900 times worldwide, a 9.4% decrease from the previous year. These searches made up 2.3% of all global taps and dies brand searches, placing OSG sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about taps and dies brands, OSG appeared in three of the four answers and was the most recommended of the eight.

Search and AI answers in September 2026

OSG is the sixth most searched of 8 competitors and the most recommended in AI answers.

  1. GearWrenchShare of searches 38.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. GuhringShare of searches 21.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. TraceyShare of searches 21.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. SealeyShare of searches 11.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. OSGShare of searches 2.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

+3 more

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Top taps and dies brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, OSG was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. OSG is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OSG1st
  2. GearWrench2nd
  3. YAMAWA3rd
  4. Guhring4th
  5. Irwin5th
  6. Tracey–
  7. Sealey–
  8. Vermont American–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GearWrench3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Irwin3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OSG3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Guhring2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • YAMAWA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tracey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sealey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vermont American0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about taps and dies brands

4 answers

  • Asked ChatGPT

    “Which taps and dies brand should I buy?”

    1. 1GearWrench
    2. 2Irwin
    3. 3OSG

  • Asked ChatGPT

    “What are the best taps and dies brands?”

    1. 1OSG
    2. 2YAMAWA
    3. 3Guhring
    4. 4GearWrench
    5. 5Irwin

  • Asked ChatGPT

    “What's the best taps and dies brand for thread cutting?”

    1. 1OSG
    2. 2YAMAWA
    3. 3Guhring
    4. 4GearWrench
    5. 5Irwin

  • Searched Google, AI Overview

    “tap and die set”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “metric tap set”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which taps and dies brands compete with OSG?

    OSG against taps and dies brands worldwide, by month

    Share of searches by month for GearWrench, Guhring, Tracey, Sealey, Irwin, OSG. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGearWrenchGuhringTraceySealeyIrwinOSGYAMAWAVermont American
    Oct 202537.5%25.1%16.8%11.2%5%2.4%1.4%0.45%
    Nov 202544.8%20.1%16.4%11%4%1.9%1.4%0.44%
    Dec 202545.7%20.5%16.8%9.1%4.1%2%1.4%0.45%
    Jan 202644.8%20.1%16.4%11%4%1.9%1.4%0.36%
    Feb 202639.8%21.8%17.9%11.9%4.3%2.3%1.5%0.39%
    Mar 202636.6%24.5%20%10.9%4%2.1%1.4%0.44%
    Apr 202639.8%21.8%17.9%11.9%4.3%2.3%1.5%0.39%
    May 202640%21.9%17.9%12%4.4%1.9%1.5%0.39%
    Jun 202640.2%22%18%12%3.6%2.4%1.5%0.32%
    Jul 202634%22.7%22.7%12.4%3.7%2.4%1.6%0.4%
    Aug 202641.2%18.5%22.5%10.1%3.7%2.4%1.3%0.4%
    Sep 202638.7%21.2%21.2%11.6%3.4%2.3%1.3%0.38%

    1. 1.GearWrench

      38.7%

      Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -2.4 points.

    2. 2.Guhring

      21.2%

      Moved from 3rd to 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.7 points.

    3. 3.Tracey

      21.2%

      Moved from 2nd to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.3 points.

    4. 4.Sealey

      11.6%

      Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.5 points.

    5. 5.Irwin

      3.4%

      Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

    6. 6.OSG

      2.3%

      Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

    7. 7.YAMAWA

      1.3%

      Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

    8. 8.Vermont American

      0.38%

      Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between OSG and its closest rivals

    Every comparison with OSG

    7 comparisons

    How has branded search demand for OSG changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for OSG worldwide fell from 3.2K to 2.9K.
    • Across the 12 months ending September 2026, OSG’s share of searches among taps and dies brands worldwide held steady, from 2.4% to 2.3%.

    How did search popularity change for taps and dies brands worldwide in September 2026?

    6 changes

    1. In September 2026, Guhring overtook Tracey to rank 2nd among taps and dies brands worldwide, with 21.2% of the searches.

    2. In September 2026, Sealey gained share of searches among taps and dies brands worldwide, from 10.1% to 11.6%.

    3. In September 2026, GearWrench lost share of searches among taps and dies brands worldwide, from 41.2% to 38.7%.

    4. In September 2026, Tracey lost share of searches among taps and dies brands worldwide, from 22.5% to 21.2%.

    5. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

    6. Estimated monthly branded searches for Vermont American worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

    How are OSG’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using OSG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • osg taps
    • osg tools

    Do you work for OSG? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Creator with pink hair and a pink jacket

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