Brandwave

How popular isGuhring?

In September 2026, people searched for Guhring by name about 27,100 times worldwide, an 18.1% decrease from the previous year. These searches made up 21.2% of all global taps and dies brand searches, placing Guhring second out of eight brands. When we asked both ChatGPT and Google AI Overviews about taps and dies brands, Guhring appeared in two of the four answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Guhring is the second most searched of 8 competitors and the fourth most recommended in AI answers.

  1. GearWrenchShare of searches 38.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. GuhringShare of searches 21.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. TraceyShare of searches 21.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. SealeyShare of searches 11.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. IrwinShare of searches 3.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

+3 more

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Top taps and dies brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Guhring was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Guhring is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OSG1st
  2. GearWrench2nd
  3. YAMAWA3rd
  4. Guhring4th
  5. Irwin5th
  6. Tracey–
  7. Sealey–
  8. Vermont American–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GearWrench3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Irwin3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OSG3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Guhring2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • YAMAWA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tracey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sealey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vermont American0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about taps and dies brands

4 answers

  • Asked ChatGPT

    “Which taps and dies brand should I buy?”

    1. 1GearWrench
    2. 2Irwin
    3. 3OSG

  • Asked ChatGPT

    “What are the best taps and dies brands?”

    1. 1OSG
    2. 2YAMAWA
    3. 3Guhring
    4. 4GearWrench
    5. 5Irwin

  • Asked ChatGPT

    “What's the best taps and dies brand for thread cutting?”

    1. 1OSG
    2. 2YAMAWA
    3. 3Guhring
    4. 4GearWrench
    5. 5Irwin

  • Searched Google, AI Overview

    “tap and die set”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “metric tap set”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which taps and dies brands compete with Guhring?

    Guhring against taps and dies brands worldwide, by month

    Share of searches by month for GearWrench, Guhring, Tracey, Sealey, Irwin, OSG. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGearWrenchGuhringTraceySealeyIrwinOSGYAMAWAVermont American
    Oct 202537.5%25.1%16.8%11.2%5%2.4%1.4%0.45%
    Nov 202544.8%20.1%16.4%11%4%1.9%1.4%0.44%
    Dec 202545.7%20.5%16.8%9.1%4.1%2%1.4%0.45%
    Jan 202644.8%20.1%16.4%11%4%1.9%1.4%0.36%
    Feb 202639.8%21.8%17.9%11.9%4.3%2.3%1.5%0.39%
    Mar 202636.6%24.5%20%10.9%4%2.1%1.4%0.44%
    Apr 202639.8%21.8%17.9%11.9%4.3%2.3%1.5%0.39%
    May 202640%21.9%17.9%12%4.4%1.9%1.5%0.39%
    Jun 202640.2%22%18%12%3.6%2.4%1.5%0.32%
    Jul 202634%22.7%22.7%12.4%3.7%2.4%1.6%0.4%
    Aug 202641.2%18.5%22.5%10.1%3.7%2.4%1.3%0.4%
    Sep 202638.7%21.2%21.2%11.6%3.4%2.3%1.3%0.38%

    1. 1.GearWrench

      38.7%

      Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -2.4 points.

    2. 2.Guhring

      21.2%

      Moved from 3rd to 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.7 points.

    3. 3.Tracey

      21.2%

      Moved from 2nd to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.3 points.

    4. 4.Sealey

      11.6%

      Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.5 points.

    5. 5.Irwin

      3.4%

      Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

    6. 6.OSG

      2.3%

      Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

    7. 7.YAMAWA

      1.3%

      Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

    8. 8.Vermont American

      0.38%

      Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Guhring and its closest rivals

    Every comparison with Guhring

    7 comparisons

    How has branded search demand for Guhring changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Guhring worldwide fell from 33.1K to 27.1K.
    • Across the 12 months ending September 2026, Guhring’s share of searches among taps and dies brands worldwide decreased from 25.1% to 21.2%.
    • Across the 12 months ending September 2026, Guhring’s share of searches among taps and dies brands worldwide peaked at 25.1% in October 2025 and was lowest at 18.5% in August 2026.

    How did search popularity change for taps and dies brands worldwide in September 2026?

    6 changes

    1. In September 2026, Guhring overtook Tracey to rank 2nd among taps and dies brands worldwide, with 21.2% of the searches.

    2. In September 2026, Sealey gained share of searches among taps and dies brands worldwide, from 10.1% to 11.6%.

    3. In September 2026, GearWrench lost share of searches among taps and dies brands worldwide, from 41.2% to 38.7%.

    4. In September 2026, Tracey lost share of searches among taps and dies brands worldwide, from 22.5% to 21.2%.

    5. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

    6. Estimated monthly branded searches for Vermont American worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

    How are Guhring’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Guhring’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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    How the Brand Demand Index is measured

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