Brandwave

Taps and dies brands:Which brands are most popular in search?

In August 2026, Draper was the most searched among taps and dies brands worldwide, with an estimated 165K branded searches and 63.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Draper63.8%
  2. GearWrench19.1%
  3. Tracey10.5%
  4. Sealey4.7%
  5. Irwin1.7%
  6. Vermont American0.19%

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Share of SearchLeaderboard

Compare the taps and dies brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among taps and dies brands worldwide, by month

Share of Search by month for Draper, GearWrench, Tracey, Sealey. The figures are in the table below the chart.

View monthly share of search table
MonthDraperGearWrenchTraceySealeyIrwinVermont American
Oct 202554%24.3%10.9%7.3%3.2%0.29%
Nov 202546.7%31.2%11.4%7.6%2.8%0.3%
Dec 202542.3%34.6%12.7%6.9%3.1%0.34%
Jan 202646.7%31.2%11.5%7.6%2.8%0.25%
Feb 202664.1%19.2%8.6%5.8%2.1%0.19%
Mar 202679.1%10.6%5.8%3.2%1.2%0.13%
Apr 202659.4%21.8%9.8%6.5%2.4%0.21%
May 202654.4%24.5%11%7.3%2.7%0.24%
Jun 202668.8%16.9%7.6%5.1%1.5%0.13%
Jul 202655.8%20.5%13.7%7.5%2.2%0.24%
Aug 202663.8%19.1%10.5%4.7%1.7%0.19%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Draper

    63.8%

    Held 1st. 165K estimated branded searches, +50% vs prior month. Share +8.1 points.

  2. 2.GearWrench

    19.1%

    Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share -1.4 points.

  3. 3.Tracey

    10.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -3.3 points.

  4. 4.Sealey

    4.7%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.8 points.

  5. 5.Irwin

    1.7%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Vermont American

    0.19%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among taps and dies brands worldwide?

In August 2026, Draper was the most searched among taps and dies brands worldwide, with an estimated 165K branded searches and 63.8% estimated Share of Search within this set. GearWrench is in 2nd place, 44.7 percentage points behind at 19.1% Share of Search.

Global taps and dies brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Draper54% → 63.8%79.1%Mar 202642.3%Dec 20251st
GearWrench24.3% → 19.1%34.6%Dec 202510.6%Mar 20262nd
Tracey10.9% → 10.5%13.7%Jul 20265.8%Mar 20263rd
Sealey7.3% → 4.7%7.6%Jan 20263.2%Mar 20264th
Irwin3.2% → 1.7%3.2%Oct 20251.2%Mar 20265th
Vermont American0.29% → 0.19%0.34%Dec 20250.13%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among taps and dies brands worldwide increased from 54% to 63.8%.
  • Across the 11 months ending August 2026, GearWrench’s estimated Share of Search among taps and dies brands worldwide decreased from 24.3% to 19.1%.
  • Across the 11 months ending August 2026, Sealey’s estimated Share of Search among taps and dies brands worldwide decreased from 7.3% to 4.7%.
  • Across the 11 months ending August 2026, Irwin’s estimated Share of Search among taps and dies brands worldwide decreased from 3.2% to 1.7%.
  • Across the 11 months ending August 2026, Draper’s estimated Share of Search among taps and dies brands worldwide peaked at 79.1% in March 2026 and was lowest at 42.3% in December 2025.
  • Across the 11 months ending August 2026, GearWrench’s estimated Share of Search among taps and dies brands worldwide peaked at 34.6% in December 2025 and was lowest at 10.6% in March 2026.
  • Across the 11 months ending August 2026, Tracey’s estimated Share of Search among taps and dies brands worldwide peaked at 13.7% in July 2026 and was lowest at 5.8% in March 2026.
  • Across the 11 months ending August 2026, Sealey’s estimated Share of Search among taps and dies brands worldwide peaked at 7.6% in January 2026 and was lowest at 3.2% in March 2026.
  • Across the 11 months ending August 2026, Irwin’s estimated Share of Search among taps and dies brands worldwide peaked at 3.2% in October 2025 and was lowest at 1.2% in March 2026.
  • Across the 11 months ending August 2026, Tracey and Vermont American held steady: their estimated Share of Search among taps and dies brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for taps and dies brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among taps and dies brands worldwide, from 55.8% to 63.8%.

  2. In August 2026, Tracey lost estimated Share of Search among taps and dies brands worldwide, from 13.7% to 10.5%.

  3. In August 2026, Sealey lost estimated Share of Search among taps and dies brands worldwide, from 7.5% to 4.7%.

  4. In August 2026, GearWrench lost estimated Share of Search among taps and dies brands worldwide, from 20.5% to 19.1%.

  5. In August 2026, Irwin lost estimated Share of Search among taps and dies brands worldwide, from 2.2% to 1.7%.

  6. Estimated monthly branded searches for Vermont American worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

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