Brandwave

OSG vs Vermont American:Which is more popular?

In September 2026, OSG had more branded searches than Vermont American among taps and dies brands worldwide. OSG had about 2,900 branded searches, while Vermont American had 480. OSG made up 2.3% of all taps and dies brand searches we track, and Vermont American accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about taps and dies brands, OSG appeared in three of the four answers and Vermont American in none.

Among taps and dies brands worldwide in September 2026

Who do people search for more?

OSG, about 6 searches for every 1 for Vermont American

OSG 2.9K searchesVermont American 480 searches

Who does AI mention more?

OSG, mentioned in 3 of 4 answers, Vermont American in 0

OSG in 3 of 4Vermont American in 0 of 4

Who does AI recommend more?

OSG, the only one of the two named

OSG first in 3Vermont American never named

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Top taps and dies brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, OSG was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Vermont American did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OSG1st
  2. GearWrench2nd
  3. YAMAWA3rd
  4. Guhring4th
  5. Irwin5th
  6. Tracey–
  7. Sealey–
  8. Vermont American–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GearWrench3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Irwin3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OSG3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Guhring2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • YAMAWA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tracey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sealey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vermont American0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about taps and dies brands

4 answers

  • Asked ChatGPT

    “Which taps and dies brand should I buy?”

    1. 1GearWrench
    2. 2Irwin
    3. 3OSG

  • Asked ChatGPT

    “What are the best taps and dies brands?”

    1. 1OSG
    2. 2YAMAWA
    3. 3Guhring
    4. 4GearWrench
    5. 5Irwin

  • Asked ChatGPT

    “What's the best taps and dies brand for thread cutting?”

    1. 1OSG
    2. 2YAMAWA
    3. 3Guhring
    4. 4GearWrench
    5. 5Irwin

  • Searched Google, AI Overview

    “tap and die set”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “metric tap set”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is OSG or Vermont American more popular in search?

    This chart shows how often people search Google for OSG and Vermont American by name. Each line represents a brand's share of searches for all eight taps and dies brands we track, month by month, from English-language searches worldwide.

    OSG and Vermont American among taps and dies brands worldwide, by month

    Share of searches by month for OSG, Vermont American. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGearWrenchGuhringTraceySealeyIrwinOSGYAMAWAVermont American
    Oct 202537.5%25.1%16.8%11.2%5%2.4%1.4%0.45%
    Nov 202544.8%20.1%16.4%11%4%1.9%1.4%0.44%
    Dec 202545.7%20.5%16.8%9.1%4.1%2%1.4%0.45%
    Jan 202644.8%20.1%16.4%11%4%1.9%1.4%0.36%
    Feb 202639.8%21.8%17.9%11.9%4.3%2.3%1.5%0.39%
    Mar 202636.6%24.5%20%10.9%4%2.1%1.4%0.44%
    Apr 202639.8%21.8%17.9%11.9%4.3%2.3%1.5%0.39%
    May 202640%21.9%17.9%12%4.4%1.9%1.5%0.39%
    Jun 202640.2%22%18%12%3.6%2.4%1.5%0.32%
    Jul 202634%22.7%22.7%12.4%3.7%2.4%1.6%0.4%
    Aug 202641.2%18.5%22.5%10.1%3.7%2.4%1.3%0.4%
    Sep 202638.7%21.2%21.2%11.6%3.4%2.3%1.3%0.38%

    How has the OSG and Vermont American comparison changed over the last 12 months?

    3 findings
    • OSG was ahead of Vermont American in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, OSG’s share of searches among taps and dies brands worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches moved from 3.2K to 2.9K.
    • Across the 12 months ending September 2026, Vermont American’s share of searches among taps and dies brands worldwide moved from 0.45% to 0.38%, and its estimated monthly branded searches moved from 590 to 480.

    How did search popularity change for taps and dies brands worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for Vermont American worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using OSG’s and Vermont American’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    OSG

    2 branded search terms

    • osg taps
    • osg tools

    Vermont American

    1 branded search term

    • vermont american

    How the Brand Demand Index is measured

    Other head-to-heads among taps and dies brands

    Creator with pink hair and a pink jacket

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