GearWrench vs Irwin:Which is more popular?
In September 2026, GearWrench had more branded searches than Irwin among taps and dies brands worldwide. GearWrench had about 49,500 branded searches, while Irwin had 4,400. GearWrench made up 38.7% of all taps and dies brand searches we track, and Irwin accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about taps and dies brands, GearWrench and Irwin each appeared in three of the four answers. GearWrench was mentioned before Irwin in every answer.
Who do people search for more?
GearWrench, about 11 searches for every 1 for Irwin
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
GearWrench, named ahead of Irwin in every answer
Follow GearWrench vs Irwin and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top taps and dies brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, GearWrench and Irwin were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. GearWrench was listed before Irwin in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- OSG1st
- GearWrench2nd
- YAMAWA3rd
- Guhring4th
Irwin5th- Tracey–
Sealey–
Vermont American–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GearWrench3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Irwin3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- OSG3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Guhring2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- YAMAWA2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tracey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sealey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Vermont American0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about taps and dies brands
4 answers
Asked ChatGPT
“Which taps and dies brand should I buy?”
Asked ChatGPT
“What are the best taps and dies brands?”
Asked ChatGPT
“What's the best taps and dies brand for thread cutting?”
Searched Google, AI Overview
“tap and die set”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“metric tap set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is GearWrench or Irwin more popular in search?
This chart shows how often people search Google for GearWrench and Irwin by name. Each line represents a brand's share of searches for all eight taps and dies brands we track, month by month, from English-language searches worldwide.
Share of searches by month for GearWrench, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | GearWrench | Guhring | Tracey | Sealey | Irwin | OSG | YAMAWA | Vermont American |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 25.1% | 16.8% | 11.2% | 5% | 2.4% | 1.4% | 0.45% |
| Nov 2025 | 44.8% | 20.1% | 16.4% | 11% | 4% | 1.9% | 1.4% | 0.44% |
| Dec 2025 | 45.7% | 20.5% | 16.8% | 9.1% | 4.1% | 2% | 1.4% | 0.45% |
| Jan 2026 | 44.8% | 20.1% | 16.4% | 11% | 4% | 1.9% | 1.4% | 0.36% |
| Feb 2026 | 39.8% | 21.8% | 17.9% | 11.9% | 4.3% | 2.3% | 1.5% | 0.39% |
| Mar 2026 | 36.6% | 24.5% | 20% | 10.9% | 4% | 2.1% | 1.4% | 0.44% |
| Apr 2026 | 39.8% | 21.8% | 17.9% | 11.9% | 4.3% | 2.3% | 1.5% | 0.39% |
| May 2026 | 40% | 21.9% | 17.9% | 12% | 4.4% | 1.9% | 1.5% | 0.39% |
| Jun 2026 | 40.2% | 22% | 18% | 12% | 3.6% | 2.4% | 1.5% | 0.32% |
| Jul 2026 | 34% | 22.7% | 22.7% | 12.4% | 3.7% | 2.4% | 1.6% | 0.4% |
| Aug 2026 | 41.2% | 18.5% | 22.5% | 10.1% | 3.7% | 2.4% | 1.3% | 0.4% |
| Sep 2026 | 38.7% | 21.2% | 21.2% | 11.6% | 3.4% | 2.3% | 1.3% | 0.38% |
How has the GearWrench and Irwin comparison changed over the last 12 months?
3 findings
- GearWrench was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GearWrench’s share of searches among taps and dies brands worldwide moved from 37.5% to 38.7%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Irwin’s share of searches among taps and dies brands worldwide moved from 5% to 3.4%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for taps and dies brands worldwide in September 2026?
2 changes
In September 2026, GearWrench lost share of searches among taps and dies brands worldwide, from 41.2% to 38.7%.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GearWrench’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GearWrench
1 branded search term
- gearwrench
Irwin
1 branded search term
- irwin tools
Other head-to-heads among taps and dies brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.