Brandwave

How popular isVermont American in search?

In August 2026, there were an estimated 480 branded searches for Vermont American worldwide which is down 18.6% over the last 11 months. Vermont American holds 0.19% estimated Share of Search among taps and dies brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Draper63.8%
  2. GearWrench19.1%
  3. Tracey10.5%
  4. Sealey4.7%
  5. Irwin1.7%
  6. Vermont American0.19%
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Which taps and dies brands compete with Vermont American?

Vermont American against taps and dies brands worldwide, by month

Share of Search by month for Draper, GearWrench, Tracey, Sealey, Vermont American. The figures are in the table below the chart.

View monthly share of search table
MonthDraperGearWrenchTraceySealeyIrwinVermont American
Oct 202554%24.3%10.9%7.3%3.2%0.29%
Nov 202546.7%31.2%11.4%7.6%2.8%0.3%
Dec 202542.3%34.6%12.7%6.9%3.1%0.34%
Jan 202646.7%31.2%11.5%7.6%2.8%0.25%
Feb 202664.1%19.2%8.6%5.8%2.1%0.19%
Mar 202679.1%10.6%5.8%3.2%1.2%0.13%
Apr 202659.4%21.8%9.8%6.5%2.4%0.21%
May 202654.4%24.5%11%7.3%2.7%0.24%
Jun 202668.8%16.9%7.6%5.1%1.5%0.13%
Jul 202655.8%20.5%13.7%7.5%2.2%0.24%
Aug 202663.8%19.1%10.5%4.7%1.7%0.19%
Sep 2026——————
  1. 1.Draper

    63.8%

    Held 1st. 165K estimated branded searches, +50% vs prior month. Share +8.1 points.

  2. 2.GearWrench

    19.1%

    Held 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share -1.4 points.

  3. 3.Tracey

    10.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -3.3 points.

  4. 4.Sealey

    4.7%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.8 points.

  5. 5.Irwin

    1.7%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. Held 6th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Vermont American and its closest rivals

How has branded search demand for Vermont American changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vermont American worldwide fell from 590 to 480.
  • Across the 11 months ending August 2026, Vermont American’s estimated Share of Search among taps and dies brands worldwide held steady, from 0.29% to 0.19%.

How did search popularity change for taps and dies brands worldwide in August 2026?

  1. In August 2026, Draper gained estimated Share of Search among taps and dies brands worldwide, from 55.8% to 63.8%.

  2. In August 2026, Tracey lost estimated Share of Search among taps and dies brands worldwide, from 13.7% to 10.5%.

  3. In August 2026, Sealey lost estimated Share of Search among taps and dies brands worldwide, from 7.5% to 4.7%.

  4. In August 2026, GearWrench lost estimated Share of Search among taps and dies brands worldwide, from 20.5% to 19.1%.

  5. In August 2026, Irwin lost estimated Share of Search among taps and dies brands worldwide, from 2.2% to 1.7%.

  6. Estimated monthly branded searches for Vermont American worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

How is Vermont American measured?

Brandwave collects information about searches that people make online using Vermont American’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vermont american

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How the Brand Demand Index is measured

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