Brandwave

How popular isIrwin in search?

In August 2026, there were an estimated 4.4K branded searches for Irwin worldwide which is down 33.3% over the last 11 months. Irwin holds 0.18% estimated Share of Search among saw blade brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Makita33.5%
  2. DeWalt27.4%
  3. Diablo18.3%
  4. Freud12.2%
  5. Bosch8.4%
  6. Irwin0.18%
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Where does Irwin compete?

Irwin is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Saw blade brands6th of 60.18%Shown below
Investor relations platforms3rd of 50.86%Show ranking
Hand tool brands4th of 51%Show ranking
Taps and dies brands5th of 61.7%Show ranking
Workbench vice brands4th of 62.1%Show ranking

Which saw blade brands compete with Irwin?

Irwin against saw blade brands worldwide, by month

Share of Search by month for Makita, DeWalt, Diablo, Freud, Bosch, Irwin. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltDiabloFreudBoschIrwin
Oct 202540.6%22.4%15%15%6.9%0.22%
Nov 202539.1%26.4%14.4%14.4%5.5%0.17%
Dec 202532.9%27.1%22.1%12.1%5.6%0.18%
Jan 202630.8%25.2%20.6%16.8%6.4%0.2%
Feb 202632.1%26.3%21.5%14.4%5.5%0.21%
Mar 202636.4%24.5%16.4%16.4%6.2%0.2%
Apr 202630.8%25.2%20.6%16.8%6.4%0.2%
May 202629.4%24.1%24.1%16.1%6.1%0.19%
Jun 202633.1%27%18.1%14.8%6.8%0.18%
Jul 202631.3%25.6%20.9%14%7.9%0.2%
Aug 202633.5%27.4%18.3%12.2%8.4%0.18%
Sep 2026——————

  1. 1.Makita

    33.5%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +2.2 points.

  2. 2.DeWalt

    27.4%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  3. 3.Diablo

    18.3%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -2.6 points.

  4. 4.Freud

    12.2%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -1.8 points.

  5. 5.Bosch

    8.4%

    Held 5th. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.

  6. 6.Irwin

    0.18%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Irwin and its closest rivals

How has branded search demand for Irwin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Irwin worldwide fell from 6.6K to 4.4K.
  • Across the 11 months ending August 2026, Irwin’s estimated Share of Search among saw blade brands worldwide held steady, from 0.22% to 0.18%.

How did search popularity change for saw blade brands worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among saw blade brands worldwide, from 31.3% to 33.5%.

  2. In August 2026, DeWalt gained estimated Share of Search among saw blade brands worldwide, from 25.6% to 27.4%.

  3. In August 2026, Diablo lost estimated Share of Search among saw blade brands worldwide, from 20.9% to 18.3%.

  4. In August 2026, Freud lost estimated Share of Search among saw blade brands worldwide, from 14% to 12.2%.

  5. Bosch’s estimated Share of Search among saw blade brands worldwide has gained ground for 3 months in a row, from 6.1% to 8.4% in August 2026.

  6. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

How is Irwin measured?

Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • irwin tools

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How the Brand Demand Index is measured

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