Brandwave

How popular isIrwin?

In September 2026, people searched for Irwin by name about 11,300 times worldwide, a 16.8% decrease from the previous year. These searches made up 0.68% of all global folding sawhorse brand searches, placing Irwin seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about folding sawhorse brands, Irwin did not appear in any of the answers.

Search and AI answers in September 2026

Irwin is the seventh most searched of 9 competitors and not listed in any AI answer.

  1. DeWaltShare of searches 28.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. ToughBuiltShare of searches 28.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. StanleyShare of searches 23.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. BORAShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. IrwinShare of searches 0.68%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top folding sawhorse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Irwin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ToughBuilt1st
  2. BORA2nd
  3. WORX3rd
  4. DeWalt4th
  5. Stanley5th
  6. Kobalt–
  7. Irwin–
  8. Makita–
  9. Black+Decker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ToughBuilt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BORA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WORX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kobalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about folding sawhorse brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which folding sawhorse brands compete with Irwin?

Irwin against folding sawhorse brands worldwide, by month

Share of searches by month for DeWalt, ToughBuilt, Stanley, BORA, WORX, Kobalt, Irwin. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltToughBuiltStanleyBORAWORXKobaltIrwinMakitaBlack+Decker
Oct 202522.4%33.9%22.4%14.6%3.7%1.6%0.69%0.69%—
Nov 202522.1%33.5%18.3%18.3%4.5%2%0.84%0.53%—
Dec 202530.7%30.7%16.2%13.7%5%2.2%0.77%0.6%—
Jan 202620.1%36.9%24.3%10.9%3.3%3.3%0.75%0.59%—
Feb 202627.9%34.7%18.3%12.5%3.1%1.6%1.3%0.48%—
Mar 202646.6%20.7%13.8%13.8%2.2%1.5%0.81%0.52%—
Apr 202638.7%17.2%13.9%25.8%2.8%0.81%0.43%0.33%—
May 202626.7%26.7%26.7%12%4.4%1.6%1.3%0.64%—
Jun 202628.7%23.1%28.7%12.7%3.8%1.7%0.72%0.56%—
Jul 202632.8%26.4%21.9%11.9%4.4%1.5%0.64%0.46%—
Aug 202626.8%26.8%26.8%12%4.4%1.9%0.65%0.65%—
Sep 202628.1%28.1%23.2%12.6%4.6%2%0.68%0.68%—

  1. 1.DeWalt

    28.1%

    Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.ToughBuilt

    28.1%

    Moved from 3rd to 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Stanley

    23.2%

    Moved from 2nd to 3rd. 2.4K estimated branded searches, -17.2% vs prior month. Share -3.5 points.

  4. 4.BORA

    12.6%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.WORX

    4.6%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Kobalt

    2%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Irwin

    0.68%

    Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Makita

    0.68%

    Held 8th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  9. —.Black+Decker

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

DeWalt, ToughBuilt and 3 other brands sell other things too, so only their searches that name this product count here, like “dewalt sawhorse”.

Compare popularity between Irwin and its closest rivals

Every comparison with Irwin

40 comparisons

How has branded search demand for Irwin changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Irwin worldwide fell from 13.6K to 11.3K.
  • Across the 12 months ending September 2026, Irwin’s share of searches among folding sawhorse brands worldwide held steady, from 0.69% to 0.68%.

How did search popularity change for folding sawhorse brands worldwide in September 2026?

6 changes

  1. In September 2026, ToughBuilt overtook Stanley to rank 2nd among folding sawhorse brands worldwide, with 28.1% of the searches.

  2. In September 2026, DeWalt gained share of searches among folding sawhorse brands worldwide, from 26.8% to 28.1%.

  3. In September 2026, BORA gained share of searches among folding sawhorse brands worldwide, from 12% to 12.6%.

  4. In September 2026, Stanley lost share of searches among folding sawhorse brands worldwide, from 26.8% to 23.2%.

  5. WORX’s share of searches among folding sawhorse brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.6% in September 2026.

  6. Estimated monthly branded searches for Irwin worldwide fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are Irwin’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • irwin aviation snips
  • irwin bench vise
  • irwin bolt cutters
  • irwin chalk line
  • irwin circular saw blade
  • irwin conduit bender
  • irwin drill bits
  • irwin hand plane
  • irwin metal snips
  • irwin pipe bender
  • irwin pipe wrench
  • irwin saw blade
  • irwin saw horse
  • irwin side cutters
  • irwin snips
  • irwin tap and die set
  • irwin taps and dies
  • irwin tin snips
  • irwin tools
  • irwin wire stripper

Do you work for Irwin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Irwin compete?

Irwin is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand tool brands11th of 130.73%Show ranking
Wire stripper brands5th of 52.2%Show ranking
Tin snips brands11th of 132.3%Show ranking
Jack plane brands6th of 60.15%Show ranking
Saw blade brands8th of 83.3%Show ranking
Drill bits brands4th of 56.1%Show ranking
Wire cutters brands7th of 81.3%Show ranking
Chalk box brands4th of 48%Show ranking
Bench vise brands5th of 84.9%Show ranking
Folding sawhorse brands7th of 90.68%Shown above
Pipe wrench brands6th of 63.1%Show ranking
Taps and dies brands2nd of 723%Show ranking
Pipe bender brands4th of 43.8%Show ranking
Bolt cutters brands7th of 71.3%Show ranking
Creator with pink hair and a pink jacket

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