How popular isIrwin in search?
In September 2026, there were an estimated 4.4K branded searches for Irwin worldwide which is down 33.3% over the last 12 months. Irwin holds 0.18% estimated Share of Search among wire cutters brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Irwin and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which wire cutters brands compete with Irwin?
Share of Search by month for Milwaukee, Craftsman, Knipex, Crescent, Irwin. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Craftsman | Knipex | Crescent | Bahco | Irwin |
|---|---|---|---|---|---|---|
| Oct 2025 | 79% | 8.7% | 7.1% | 3.2% | 1.7% | 0.23% |
| Nov 2025 | 79.5% | 8.7% | 7.1% | 2.7% | 1.8% | 0.19% |
| Dec 2025 | 77.5% | 10.4% | 7% | 3.2% | 1.7% | 0.19% |
| Jan 2026 | 74.1% | 12.2% | 8.1% | 3.7% | 1.6% | 0.22% |
| Feb 2026 | 72.2% | 14.5% | 7.9% | 3.6% | 1.6% | 0.21% |
| Mar 2026 | 69.4% | 17.1% | 7.6% | 3.5% | 2.3% | 0.2% |
| Apr 2026 | 72.2% | 14.5% | 7.9% | 3.6% | 1.6% | 0.21% |
| May 2026 | 72.6% | 14.6% | 6.5% | 4.4% | 1.6% | 0.21% |
| Jun 2026 | 73.4% | 14.8% | 6.6% | 3.7% | 1.3% | 0.18% |
| Jul 2026 | 73.4% | 14.8% | 6.6% | 3.7% | 1.3% | 0.18% |
| Aug 2026 | 72.4% | 14.6% | 8% | 3.6% | 1.3% | 0.17% |
| Sep 2026 | 74.1% | 12.2% | 8.1% | 3.7% | 1.6% | 0.18% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.1% | 1.8M | 0% | +1.8 points | |
| 2, held 2nd | 12.2% | 301K | -18.2% | -2.4 points | |
| 3, held 3rd | 8.1% | 201K | 0% | +0.2 points | |
| 4, held 4th | 3.7% | 91.6K | -0.14% | +0.1 points | |
| 5, held 5th | 1.6% | 40.5K | +22.4% | +0.3 points | |
| 6, held 6th | 0.18% | 4.4K | 0% | 0 points |
74.1%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.8 points.
12.2%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
3.
Knipex8.1%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Crescent3.7%
Held 4th. 91.6K estimated branded searches, -0.14% vs prior month. Share +0.1 points.
5.
Bahco1.6%
Held 5th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
6.
Irwin
0.18%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Irwin and its closest rivals
Every comparison with Irwin
34 comparisons
- Irwin vs RIDGID
- Bessey vs Irwin
- Clarke vs Irwin
- Craftsman vs Irwin
- Eclipse vs Irwin
- EQS vs Irwin
- Fiskars vs Irwin
- GearWrench vs Irwin
- Irwin vs Kincrome
- Irwin vs Knipex
- Irwin vs Lenox
- Irwin vs Milwaukee
- Irwin vs Sealey
- Irwin vs Stanley
- Irwin vs Tajima
- Irwin vs Tracey
- Bahco vs Irwin
- Black and Decker vs Irwin
- Bosch vs Irwin
- Crescent vs Irwin
- DeWalt vs Irwin
- Diablo vs Irwin
- Freud vs Irwin
- Irwin vs Klein Tools
- Irwin vs Kobalt
- Irwin vs Makita
- Irwin vs Stanley
- Irwin vs Wilton
- Intrado vs Irwin
- Irwin vs Sidchrome
- Draper vs Irwin
- Irwin vs MidWest Homes for Pets
- Irwin vs Record
- Irwin vs Vermont American
How has branded search demand for Irwin changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Irwin worldwide fell from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Irwin’s estimated Share of Search among wire cutters brands worldwide held steady, from 0.23% to 0.18%.
How did search popularity change for wire cutters brands worldwide in September 2026?
4 changes
In September 2026, Milwaukee gained estimated Share of Search among wire cutters brands worldwide, from 72.4% to 74.1%.
In September 2026, Craftsman lost estimated Share of Search among wire cutters brands worldwide, from 14.6% to 12.2%.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Bahco worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Where does Irwin compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Saw blade brands | 6th of 6 | 0.13% | Show ranking |
| Spade bits brands | 4th of 4 | 0.14% | Show ranking |
| Aviation snips brands | 7th of 8 | 0.14% | Show ranking |
| Chalk box brands | 4th of 4 | 0.17% | Show ranking |
| Wire cutters brands | 6th of 6 | 0.18% | Shown above |
| Pipe wrench brands | 6th of 6 | 0.2% | Show ranking |
| Pipe bender brands | 3rd of 3 | 0.23% | Show ranking |
| Wire stripper brands | 5th of 5 | 0.26% | Show ranking |
| Saw horse brands | 4th of 4 | 0.33% | Show ranking |
| Bolt cutters brands | 5th of 5 | 0.36% | Show ranking |
| Jack plane brands | 3rd of 3 | 0.46% | Show ranking |
| Hand tool brands | 7th of 8 | 1% | Show ranking |
| Investor relations platforms | 2nd of 4 | 1.2% | Show ranking |
| Tap wrench brands | 4th of 5 | 1.2% | Show ranking |
| Bench vise brands | 4th of 5 | 1.2% | Show ranking |
| Taps and dies brands | 4th of 6 | 4.5% | Show ranking |
| Workbench vice brands | 3rd of 5 | 8.7% | Show ranking |
How is Irwin measured?
Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- irwin tools
Do you work for Irwin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Irwin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.