How popular isChannellock?
In September 2026, people searched for Channellock by name about 9,900 times worldwide, about the same as the previous year. These searches made up 0.36% of all global hand tool brand searches, placing Channellock tenth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about hand tool brands, Channellock appeared in three of the five answers and was the fifth most recommended of the 13.
Channellock is the tenth most searched of 13 competitors and the fifth most recommended in AI answers.
MilwaukeeShare of searches 65.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
CraftsmanShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
KnipexShare of searches 7.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Klein ToolsShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
ChannellockShare of searches 0.36%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top hand tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Channellock was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Channellock is the fifth most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Knipex1st
Craftsman2nd
GearWrench3rd
Milwaukee4th
Channellock5th
Klein Tools6th
Tekton7th
Stanley8th
Crescent–
Bahco–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Craftsman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Knipex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GearWrench4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Klein Tools3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tekton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Channellock3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stanley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crescent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bahco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand tool brands
5 answers
Asked ChatGPT
“Which hand tool brand should I buy?”
Asked ChatGPT
“What are the best hand tool brands?”
Asked ChatGPT
“What's the best hand tool brand for home repairs?”
Searched Google, AI Overview
“hand tool brands”
Searched Google, AI Overview
“best hand tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hand tool brands compete with Channellock?
Share of searches by month for Milwaukee, Craftsman, Knipex, Klein Tools, Crescent, Tekton, Channellock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Craftsman | Knipex | Klein Tools | Crescent | Tekton | GearWrench | Bahco | Kincrome | Channellock | Irwin | Sidchrome | Stanley |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.1% | 7.9% | 6.5% | 4.3% | 2.9% | 1.9% | 1.6% | 1.6% | 0.48% | 0.32% | 0.21% | 0.12% | 0.02% |
| Nov 2025 | 72.1% | 7.9% | 6.5% | 4.3% | 2.4% | 1.9% | 1.9% | 1.6% | 0.58% | 0.32% | 0.17% | 0.12% | 0.02% |
| Dec 2025 | 69.9% | 9.4% | 6.3% | 5.1% | 2.9% | 1.9% | 1.9% | 1.5% | 0.46% | 0.38% | 0.17% | 0.11% | 0.02% |
| Jan 2026 | 66.4% | 10.9% | 7.3% | 4.9% | 3.3% | 2.2% | 2.2% | 1.5% | 0.54% | 0.36% | 0.2% | 0.13% | 0.03% |
| Feb 2026 | 65.1% | 13.1% | 7.1% | 4.8% | 3.3% | 2.2% | 1.8% | 1.4% | 0.53% | 0.43% | 0.19% | 0.13% | 0.02% |
| Mar 2026 | 62.8% | 15.4% | 6.9% | 4.6% | 3.1% | 2.1% | 1.7% | 2.1% | 0.51% | 0.42% | 0.19% | 0.12% | 0.03% |
| Apr 2026 | 65.1% | 13.1% | 7.2% | 4.8% | 3.3% | 2.2% | 1.8% | 1.4% | 0.53% | 0.35% | 0.19% | 0.13% | 0.03% |
| May 2026 | 65.4% | 13.2% | 5.9% | 4.8% | 4% | 2.2% | 1.8% | 1.4% | 0.53% | 0.43% | 0.19% | 0.16% | 0.02% |
| Jun 2026 | 66.2% | 13.3% | 6% | 4.9% | 3.3% | 2.2% | 1.8% | 1.2% | 0.54% | 0.36% | 0.16% | 0.13% | 0.02% |
| Jul 2026 | 64.6% | 13% | 5.8% | 4.8% | 3.2% | 4.8% | 1.4% | 1.2% | 0.52% | 0.35% | 0.16% | 0.13% | 0.02% |
| Aug 2026 | 63.9% | 12.8% | 7% | 5.8% | 3.2% | 3.2% | 1.7% | 1.2% | 0.63% | 0.35% | 0.15% | 0.13% | 0.03% |
| Sep 2026 | 65.6% | 10.8% | 7.2% | 5.9% | 3.3% | 2.7% | 1.8% | 1.5% | 0.65% | 0.36% | 0.16% | 0.1% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.6% | 1.8M | 0% | +1.8 points | |
| 2, held 2nd | 10.8% | 301K | -18.2% | -2 points | |
| 3, held 3rd | 7.2% | 201K | 0% | +0.2 points | |
| 4, held 4th | 5.9% | 165K | 0% | +0.2 points | |
| 5, held 5th | 3.3% | 91.6K | -0.14% | +0.1 points | |
| 6, held 6th | 2.7% | 74K | -18.2% | -0.5 points | |
| 7, held 7th | 1.8% | 49.5K | 0% | 0 points | |
| 8, held 8th | 1.5% | 40.5K | +22.4% | +0.3 points | |
| 9, held 9th | 0.65% | 18.1K | 0% | 0 points | |
| 10, held 10th | 0.36% | 9.9K | 0% | 0 points | |
| 11, held 11th | 0.16% | 4.4K | 0% | 0 points | |
| 12, held 12th | 0.1% | 2.9K | -19.4% | 0 points | |
| 13, held 13th | 0.03% | 720 | 0% | 0 points |
65.6%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.8 points.
10.8%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2 points.
3.
Knipex7.2%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.9%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Crescent3.3%
Held 5th. 91.6K estimated branded searches, -0.14% vs prior month. Share +0.1 points.
6.
Tekton2.7%
Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
1.8%
Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Bahco1.5%
Held 8th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
9.
Kincrome0.65%
Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Channellock0.36%
Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Irwin0.16%
Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Sidchrome0.1%
Held 12th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
13.
Stanley0.03%
Held 13th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Channellock and its closest rivals
Every comparison with Channellock
12 comparisons
How has branded search demand for Channellock changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Channellock worldwide held steady at 9.9K.
- Across the 12 months ending September 2026, Channellock’s share of searches among hand tool brands worldwide held steady, from 0.32% to 0.36%.
How did search popularity change for hand tool brands worldwide in September 2026?
6 changes

In September 2026, Milwaukee gained share of searches among hand tool brands worldwide, from 63.9% to 65.6%.

In September 2026, Craftsman lost share of searches among hand tool brands worldwide, from 12.8% to 10.8%.

In September 2026, Tekton lost share of searches among hand tool brands worldwide, from 3.2% to 2.7%.

Estimated monthly branded searches for Kincrome worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

Estimated monthly branded searches for Klein Tools worldwide rose 22.2% over 12 measured months, from 135K to 165K in September 2026.

Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are Channellock’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Channellock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- channellock
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Where does Channellock compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hand tool brands | 10th of 13 | 0.36% | Shown above |
| Wire cutters brands | 7th of 8 | 0.37% | Show ranking |

Is Channellock your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.