Brandwave

How popular isIrwin in search?

In August 2026, there were an estimated 4.4K branded searches for Irwin worldwide which is down 33.3% over the last 11 months. Irwin holds 1% estimated Share of Search among hand tool brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Crescent45.7%
  2. Knipex45.7%
  3. Bahco7.5%
  4. Irwin1%
  5. Stanley0.16%
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Which hand tool brands compete with Irwin?

Irwin against hand tool brands worldwide, by month

Share of Search by month for Crescent, Knipex, Bahco, Irwin. The figures are in the table below the chart.

View monthly share of search table
MonthCrescentKnipexBahcoIrwinStanley
Oct 202543.8%43.8%10.8%1.4%0.16%
Nov 202543.9%43.9%10.8%1.2%0.16%
Dec 202543.9%43.9%10.8%1.2%0.13%
Jan 202654.9%36.6%7.4%0.98%0.13%
Feb 202644.8%44.8%9%1.2%0.13%
Mar 202642.9%42.9%12.9%1.2%0.19%
Apr 202644.8%44.8%9%1.2%0.16%
May 202648.7%40%9.8%1.3%0.14%
Jun 202644.8%44.8%9%1.2%0.16%
Jul 202644.8%44.8%9%1.2%0.16%
Aug 202645.7%45.7%7.5%1%0.16%
Sep 2026—————

  1. 1.Crescent

    45.7%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +0.8 points.

  2. 2.Knipex

    45.7%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +0.8 points.

  3. 3.Bahco

    7.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Irwin

    1%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Stanley

    0.16%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Irwin and its closest rivals

How has branded search demand for Irwin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Irwin worldwide fell from 6.6K to 4.4K.
  • Across the 11 months ending August 2026, Irwin’s estimated Share of Search among hand tool brands worldwide held steady, from 1.4% to 1%.

How did search popularity change for hand tool brands worldwide in August 2026?

  1. In August 2026, Crescent gained estimated Share of Search among hand tool brands worldwide, from 44.8% to 45.7%.

  2. In August 2026, Knipex gained estimated Share of Search among hand tool brands worldwide, from 44.8% to 45.7%.

  3. In August 2026, Bahco lost estimated Share of Search among hand tool brands worldwide, from 9% to 7.5%.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

Where does Irwin compete?

Irwin is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Saw blade brands6th of 60.18%Show ranking
Investor relations platforms3rd of 50.86%Show ranking
Hand tool brands4th of 51%Shown above
Taps and dies brands5th of 61.7%Show ranking
Workbench vice brands4th of 62.1%Show ranking

How is Irwin measured?

Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • irwin tools

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How the Brand Demand Index is measured

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