Brandwave

Guhring vs Irwin:Which is searched more?

In September 2026, Guhring had more branded searches than Irwin among taps and dies brands worldwide. Guhring had about 27,100 branded searches, while Irwin had 4,400. Guhring made up 21.2% of all taps and dies brand searches we track, and Irwin accounted for 3.4%. These are worldwide searches for English-language branded terms.

Share of searches among taps and dies brands worldwide in September 2026Is Guhring or Irwin more popular in search?
Guhring21.2%27.1K searches
vs
Irwin3.4%4.4K searches

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Is Guhring or Irwin more popular in search?

Compare the taps and dies brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Guhring and Irwin among taps and dies brands worldwide, by month

Share of searches by month for Guhring, Irwin. The figures are in the table below the chart.

View monthly share of searches table
MonthGearWrenchGuhringTraceySealeyIrwinOSGYAMAWAVermont American
Oct 202537.5%25.1%16.8%11.2%5%2.4%1.4%0.45%
Nov 202544.8%20.1%16.4%11%4%1.9%1.4%0.44%
Dec 202545.7%20.5%16.8%9.1%4.1%2%1.4%0.45%
Jan 202644.8%20.1%16.4%11%4%1.9%1.4%0.36%
Feb 202639.8%21.8%17.9%11.9%4.3%2.3%1.5%0.39%
Mar 202636.6%24.5%20%10.9%4%2.1%1.4%0.44%
Apr 202639.8%21.8%17.9%11.9%4.3%2.3%1.5%0.39%
May 202640%21.9%17.9%12%4.4%1.9%1.5%0.39%
Jun 202640.2%22%18%12%3.6%2.4%1.5%0.32%
Jul 202634%22.7%22.7%12.4%3.7%2.4%1.6%0.4%
Aug 202641.2%18.5%22.5%10.1%3.7%2.4%1.3%0.4%
Sep 202638.7%21.2%21.2%11.6%3.4%2.3%1.3%0.38%

How has the Guhring and Irwin comparison changed over the last 12 months?

3 findings
  • Guhring was ahead of Irwin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Guhring’s share of searches among taps and dies brands worldwide moved from 25.1% to 21.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Irwin’s share of searches among taps and dies brands worldwide moved from 5% to 3.4%, and its estimated monthly branded searches moved from 6.6K to 4.4K.

How did search popularity change for taps and dies brands worldwide in September 2026?

2 changes
  1. In September 2026, Guhring overtook Tracey to rank 2nd among taps and dies brands worldwide, with 21.2% of the searches.

  2. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Guhring’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Guhring

1 branded search term

  • guhring

Irwin

1 branded search term

  • irwin tools

How the Brand Demand Index is measured

Other head-to-heads among taps and dies brands

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