Irwin vs Record:Which is more popular by branded search?
In August 2026, Irwin had more branded searches than Record among workbench vice brands worldwide. Irwin was estimated to have 4.4K branded searches compared to Record’s 1K, and held a 2.1% Share of Search versus Record’s 0.47%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Irwin or Record?
Compare the workbench vice brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Irwin, Record. The figures are in the table below the chart.
View monthly share of search table
| Month | Draper | Clarke | Bessey | Irwin | Wilton | Record |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 20.1% | 7.3% | 4% | 1.2% | 0.79% |
| Nov 2025 | 62.7% | 22.9% | 8.4% | 3.7% | 1.3% | 0.9% |
| Dec 2025 | 58% | 26% | 9.5% | 4.2% | 1.5% | 0.78% |
| Jan 2026 | 62.6% | 22.9% | 8.4% | 3.7% | 1.7% | 0.69% |
| Feb 2026 | 77.6% | 12.8% | 5.7% | 2.5% | 0.89% | 0.47% |
| Mar 2026 | 87.3% | 7.9% | 2.9% | 1.3% | 0.45% | 0.24% |
| Apr 2026 | 71.6% | 17.6% | 6.4% | 2.9% | 1% | 0.53% |
| May 2026 | 61.9% | 27.9% | 5.6% | 3% | 1.1% | 0.56% |
| Jun 2026 | 80% | 13.2% | 3.9% | 1.8% | 0.76% | 0.35% |
| Jul 2026 | 72.3% | 17.8% | 5.3% | 2.9% | 1.1% | 0.58% |
| Aug 2026 | 77.3% | 15.5% | 3.8% | 2.1% | 0.89% | 0.47% |
| Sep 2026 | — | — | — | — | — | — |
How has the Irwin and Record comparison changed over the last 12 months?
3 findings
- Irwin was ahead of Record in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Irwin’s estimated Share of Search among workbench vice brands worldwide moved from 4% to 2.1%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 11 months ending August 2026, Record’s estimated Share of Search among workbench vice brands worldwide moved from 0.79% to 0.47%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for workbench vice brands worldwide in August 2026?
2 changes
In August 2026, Irwin lost estimated Share of Search among workbench vice brands worldwide, from 2.9% to 2.1%.
Estimated monthly branded searches for Record worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Irwin’s and Record’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.