How popular isCraftsman in search?
In September 2026, there were an estimated 301K branded searches for Craftsman worldwide which is up 22.4% over the last 12 months. Craftsman holds 84.3% estimated Share of Search among bench vise brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bench vise brands compete with Craftsman?
Share of Search by month for Craftsman, RIDGID, Bessey. The figures are in the table below the chart.
View monthly share of search table
| Month | Craftsman | RIDGID | Bessey | Irwin | Wilton |
|---|---|---|---|---|---|
| Oct 2025 | 82.2% | 11.1% | 4% | 2.2% | 0.53% |
| Nov 2025 | 80.5% | 13.3% | 4% | 1.8% | 0.52% |
| Dec 2025 | 83.4% | 11.2% | 3.4% | 1.5% | 0.53% |
| Jan 2026 | 82.8% | 11.1% | 3.3% | 1.5% | 1.2% |
| Feb 2026 | 87.6% | 7.9% | 2.9% | 1.3% | 0.31% |
| Mar 2026 | 88.3% | 7.9% | 2.4% | 1.1% | 0.37% |
| Apr 2026 | 85.8% | 9.4% | 2.8% | 1.3% | 0.68% |
| May 2026 | 86.4% | 9.5% | 2.3% | 1.3% | 0.45% |
| Jun 2026 | 86.3% | 9.5% | 2.3% | 1% | 0.84% |
| Jul 2026 | 87.1% | 9.6% | 1.9% | 1% | 0.31% |
| Aug 2026 | 87.1% | 9.6% | 1.9% | 1% | 0.31% |
| Sep 2026 | 84.3% | 11.3% | 2.8% | 1.2% | 0.36% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.3% | 301K | -18.2% | -2.9 points | |
| 2, held 2nd | 11.3% | 40.5K | 0% | +1.8 points | |
| 3, held 3rd | 2.8% | 9.9K | +22.2% | +0.9 points | |
| 4, held 4th | 1.2% | 4.4K | 0% | +0.2 points | |
| 5, held 5th | 0.36% | 1.3K | 0% | +0.1 points |
84.3%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -2.9 points.
2.
RIDGID11.3%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.8 points.
3.Bessey
2.8%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
4.
Irwin
1.2%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Wilton0.36%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Craftsman and its closest rivals
Every comparison with Craftsman
59 comparisons
- Craftsman vs DeWalt
- Craftsman vs Karcher
- Craftsman vs Milwaukee
- Craftsman vs Ryobi
- Craftsman vs Freud
- Craftsman vs John Deere
- Craftsman vs Makita
- B&G vs Craftsman
- Craftsman vs Husqvarna
- Craftsman vs Festool
- Black and Decker vs Craftsman
- Craftsman vs Knipex
- Craftsman vs Fiskars
- Big Red vs Craftsman
- Craftsman vs Lenox
- Craftsman vs Honda Power Equipment
- Craftsman vs Crescent
- Craftsman vs Greenworks
- Craftsman vs Ingersoll Rand
- Craftsman vs Kobalt
- Chamberlain vs Craftsman
- Craftsman vs Tekton
- Craftsman vs GearWrench
- Craftsman vs Stanley
- Craftsman vs Linear
- Bahco vs Craftsman
- Craftsman vs RIDGID
- Clarke vs Craftsman
- Craftsman vs ENCO
- Craftsman vs Grizzly
- Craftsman vs Hilti
- Craftsman vs Troy-Bilt
- Craftsman vs Leica Geosystems
- Carhartt vs Craftsman
- Craftsman vs Kincrome
- Craftsman vs Max
- Craftsman vs ECHO
- Craftsman vs Husky
- Bessey vs Craftsman
- Craftsman vs Proto
- Craftsman vs Dominator
- Craftsman vs Metabo
- Craftsman vs Merlin
- Craftsman vs Forest Master
- Craftsman vs Jet
- Craftsman vs Irwin
- Bosch vs Craftsman
- Champion vs Craftsman
- Craftsman vs Generac
- Craftsman vs Draper
- Craftsman vs Kennedy
- Craftsman vs Triton
- Craftsman vs MidWest Homes for Pets
- Craftsman vs Hitachi
- Craftsman vs Jacobsen
- Craftsman vs Harvey
- Craftsman vs Eclipse
- Craftsman vs Wilton
- Craftsman vs WORX
How has branded search demand for Craftsman changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Craftsman worldwide rose from 246K to 301K.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among bench vise brands worldwide increased from 82.2% to 84.3%.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among bench vise brands worldwide peaked at 88.3% in March 2026 and was lowest at 80.5% in November 2025.
How did search popularity change for bench vise brands worldwide in September 2026?
5 changes
In September 2026, RIDGID gained estimated Share of Search among bench vise brands worldwide, from 9.6% to 11.3%.
In September 2026, Bessey gained estimated Share of Search among bench vise brands worldwide, from 1.9% to 2.8%.
In September 2026, Craftsman lost estimated Share of Search among bench vise brands worldwide, from 87.1% to 84.3%.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Wilton worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Where does Craftsman compete?
How is Craftsman measured?
Brandwave collects information about searches that people make online using Craftsman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- craftsman
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Is Craftsman your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.