Brandwave

Tool chest brands:Which brands are most popular in search?

In August 2026, Milwaukee was the most searched among tool chest brands worldwide, with an estimated 1.8M branded searches and 72.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee72.3%
  2. DeWalt26.6%
  3. Husky0.58%
  4. Beta0.39%
  5. Kennedy0.06%
  6. Stanley0.03%

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Share of SearchLeaderboard

Compare the tool chest brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tool chest brands worldwide, by month

Share of Search by month for Milwaukee, DeWalt. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltHuskyBetaKennedyStanley
Oct 202576%22.8%0.61%0.41%0.06%0.02%
Nov 202572.3%26.5%0.72%0.39%0.06%0.02%
Dec 202572.3%26.6%0.72%0.32%0.04%0.02%
Jan 202672.2%26.5%0.71%0.48%0.06%0.03%
Feb 202672.3%26.6%0.58%0.48%0.06%0.02%
Mar 202672.2%26.5%0.71%0.48%0.06%0.03%
Apr 202672.3%26.6%0.58%0.39%0.06%0.03%
May 202672.1%26.5%0.58%0.71%0.06%0.02%
Jun 202672.3%26.6%0.59%0.39%0.05%0.02%
Jul 202676%22.9%0.61%0.41%0.07%0.02%
Aug 202672.3%26.6%0.58%0.39%0.06%0.03%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Milwaukee

    72.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.DeWalt

    26.6%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +3.7 points.

  3. 3.Husky

    0.58%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Beta

    0.39%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kennedy

    0.06%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Stanley

    0.03%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tool chest brands worldwide?

In August 2026, Milwaukee was the most searched among tool chest brands worldwide, with an estimated 1.8M branded searches and 72.3% estimated Share of Search within this set. DeWalt is in 2nd place, 45.7 percentage points behind at 26.6% Share of Search.

Global tool chest brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Milwaukee76% → 72.3%76%Oct 202572.1%May 20261st
DeWalt22.8% → 26.6%26.6%Jun 202622.8%Oct 20252nd
Husky0.61% → 0.58%0.72%Dec 20250.58%May 20263rd
Beta0.41% → 0.39%0.71%May 20260.32%Dec 20254th
Kennedy0.06%0.07%Jul 20260.04%Dec 20255th
Stanley0.02% → 0.03%0.03%Mar 20260.02%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among tool chest brands worldwide decreased from 76% to 72.3%.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among tool chest brands worldwide increased from 22.8% to 26.6%.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among tool chest brands worldwide peaked at 76% in October 2025 and was lowest at 72.1% in May 2026.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among tool chest brands worldwide peaked at 26.6% in June 2026 and was lowest at 22.8% in October 2025.
  • Across the 11 months ending August 2026, Husky, Beta, Kennedy and Stanley held steady: their estimated Share of Search among tool chest brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for tool chest brands worldwide in August 2026?

  1. In August 2026, DeWalt gained estimated Share of Search among tool chest brands worldwide, from 22.9% to 26.6%.

  2. In August 2026, Milwaukee lost estimated Share of Search among tool chest brands worldwide, from 76% to 72.3%.

  3. Estimated monthly branded searches for Husky worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  4. Estimated monthly branded searches for Beta worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Kennedy worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

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