Kennedy vs Stanley:Which is more popular?
In September 2026, Stanley had more branded searches than Kennedy among tool chest brands worldwide. Stanley had about 12,100 branded searches, while Kennedy had 9,900. Stanley made up 9.9% of all tool chest brand searches we track, and Kennedy accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about tool chest brands, neither Kennedy nor Stanley appeared in any of the five answers.
Who do people search for more?
Stanley, about 22% more searches than Kennedy
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top tool chest brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Kennedy nor Stanley showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Husky4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snap-on3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
U.S. General3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kennedy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tool chest brands
5 answers
Asked ChatGPT
“Which tool chest brand should I buy?”
Asked ChatGPT
“What are the best tool chest brands?”
Asked ChatGPT
“What's the best tool chest brand for garage storage?”
Searched Google, AI Overview
“tool chest for garage”
Searched Google, AI Overview
“rolling tool chest”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kennedy or Stanley more popular in search?
This chart shows how often people search Google for Kennedy and Stanley by name. Each line represents a brand's share of searches for all nine tool chest brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stanley, Kennedy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Snap-on | U.S. General | Husky | Stanley | Kennedy | Craftsman | Milwaukee | DeWalt | Beta |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 18.1% | 11.5% | 8.1% | 6.6% | 6.5% | 5% | 2.6% | 0.43% |
| Nov 2025 | 39.5% | 11.6% | 16.1% | 9.5% | 6.4% | 7.4% | 5.9% | 3.1% | 0.42% |
| Dec 2025 | 40.9% | 12% | 13.6% | 9.9% | 5.4% | 8.5% | 6.1% | 3.2% | 0.37% |
| Jan 2026 | 41.6% | 15% | 12.4% | 8.2% | 6.7% | 7.9% | 5.1% | 2.6% | 0.44% |
| Feb 2026 | 41.9% | 15% | 11.6% | 10% | 6.7% | 6.3% | 5.2% | 2.7% | 0.46% |
| Mar 2026 | 43.5% | 15.7% | 12.2% | 8.6% | 7% | 5.4% | 4.4% | 2.8% | 0.4% |
| Apr 2026 | 37.9% | 20.4% | 10.5% | 9.1% | 7.5% | 7.1% | 4.7% | 2.4% | 0.35% |
| May 2026 | 39.5% | 11.6% | 17.6% | 9.5% | 7.8% | 6% | 4.9% | 2.5% | 0.63% |
| Jun 2026 | 40.7% | 12% | 15.5% | 9.8% | 6.6% | 7.4% | 5.1% | 2.6% | 0.37% |
| Jul 2026 | 39.9% | 11.7% | 15.8% | 9.6% | 6.4% | 8.9% | 4.8% | 2.5% | 0.34% |
| Aug 2026 | 40.2% | 11.8% | 13.7% | 9.6% | 7.9% | 7.5% | 5.9% | 3.1% | 0.37% |
| Sep 2026 | 41.1% | 12.1% | 11.8% | 9.9% | 8.1% | 7.4% | 6.1% | 3.3% | 0.35% |
How has the Kennedy and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of Kennedy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kennedy’s share of searches among tool chest brands worldwide moved from 6.6% to 8.1%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Stanley’s share of searches among tool chest brands worldwide moved from 8.1% to 9.9%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for tool chest brands worldwide in September 2026?
0 changes
Neither Kennedy nor Stanley moved beyond provider rounding among tool chest brands in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Kennedy’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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