Brandwave

How popular isStanley?

In September 2026, people searched for Stanley by name about 5,200 times worldwide, a 17.5% decrease from the previous year. These searches made up 0.24% of all global hand planer brand searches, placing Stanley sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about hand planer brands, Stanley appeared in three of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Stanley is the sixth most searched of 10 competitors and the fifth most recommended in AI answers.

  1. MakitaShare of searches 43.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. RyobiShare of searches 30.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. CraftsmanShare of searches 13.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. FestoolShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. StanleyShare of searches 0.24%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top hand planer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lie-Nielsen1st
  2. Bosch2nd
  3. Veritas3rd
  4. Makita4th
  5. Stanley5th
  6. WoodRiver6th
  7. Ryobi7th
  8. Craftsman–
  9. Festool–
  10. Triton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lie-Nielsen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veritas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WoodRiver2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand planer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hand planer brands compete with Stanley?

Stanley against hand planer brands worldwide, by month

Share of searches by month for Makita, Ryobi, Craftsman, Festool, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiCraftsmanFestoolLie-NielsenStanleyVeritasBoschWoodRiverTriton
Oct 202552.1%25.1%9.6%11.8%0.58%0.25%0.19%0.14%0.07%0.06%
Nov 202547.2%32.4%8.7%10.6%0.52%0.19%0.2%0.1%0.07%0.06%
Dec 202545.4%30.7%12.3%10.1%0.74%0.23%0.24%0.12%0.08%0.08%
Jan 202642.1%31.3%13.8%11.2%0.68%0.36%0.26%0.13%0.09%0.07%
Feb 202643.1%26.4%17.4%11.6%0.7%0.28%0.2%0.11%0.17%0.08%
Mar 202641.2%29.4%16.9%11.3%0.56%0.23%0.2%0.09%0.07%0.06%
Apr 202639.3%33.4%15.7%10.5%0.52%0.23%0.17%0.1%0.08%0.12%
May 202638.7%34.8%15.3%10.2%0.5%0.2%0.17%0.1%0.08%0.05%
Jun 202638.1%35.7%15%10.1%0.49%0.18%0.16%0.1%0.08%0.05%
Jul 202636.8%34.5%17.7%9.7%0.58%0.25%0.23%0.12%0.09%0.06%
Aug 202641.6%31.9%16.4%9%0.54%0.2%0.19%0.13%0.08%0.06%
Sep 202643.3%30.3%13.8%11.3%0.56%0.24%0.21%0.13%0.09%0.06%

  1. 1.Makita

    43.3%

    Held 1st. 944K estimated branded searches, +1.2% vs prior month. Share +1.7 points.

  2. 2.Ryobi

    30.3%

    Held 2nd. 660K estimated branded searches, -7.7% vs prior month. Share -1.6 points.

  3. 3.Craftsman

    13.8%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  4. 4.Festool

    11.3%

    Held 4th. 246K estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  5. 5.Lie-Nielsen

    0.56%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Stanley

    0.24%

    Held 6th. 5.2K estimated branded searches, +15.6% vs prior month. Share 0 points.

  7. 7.Veritas

    0.21%

    Held 7th. 4.5K estimated branded searches, +4.7% vs prior month. Share 0 points.

  8. 8.Bosch

    0.13%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.WoodRiver

    0.09%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Triton

    0.06%

    Held 10th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Stanley and its closest rivals

Every comparison with Stanley

9 comparisons

How has branded search demand for Stanley changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley worldwide fell from 6.3K to 5.2K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among hand planer brands worldwide held steady, from 0.25% to 0.24%.

How did search popularity change for hand planer brands worldwide in September 2026?

6 changes

  1. In September 2026, Festool gained share of searches among hand planer brands worldwide, from 9% to 11.3%.

  2. In September 2026, Makita gained share of searches among hand planer brands worldwide, from 41.6% to 43.3%.

  3. In September 2026, Craftsman lost share of searches among hand planer brands worldwide, from 16.4% to 13.8%.

  4. In September 2026, Ryobi lost share of searches among hand planer brands worldwide, from 31.9% to 30.3%.

  5. Estimated monthly branded searches for Bosch worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  6. Estimated monthly branded searches for Triton worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are Stanley’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stanley hand plane
  • stanley plane

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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