Brandwave

Arrow vs Stanley:Which is more popular?

In September 2026, Arrow and Stanley were level in searches among staple gun brands worldwide, with an estimated 3.6K branded searches each, at 6.2% of the total each. When we asked ChatGPT and Google AI Overviews about staple gun brands, Arrow appeared in all five answers and Stanley in three. Arrow was mentioned before Stanley in every answer.

Among staple gun brands worldwide in September 2026

Who do people search for more?

Arrow and Stanley are searched for about as often as each other.

Arrow 3.6K searchesStanley 3.6K searches

Who does AI mention more?

Arrow, mentioned in every answer we collected

Arrow in 5 of 5Stanley in 3 of 5

Who does AI recommend more?

Arrow, named ahead of Stanley in every answer

Arrow first in 5Stanley never first

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Top staple gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arrow appeared in all five answers. Stanley was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Arrow was listed before Stanley in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrow1st
  2. DeWalt2nd
  3. Stanley3rd
  4. Ryobi4th
  5. Milwaukee5th
  6. Bostitch6th
  7. Makita7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arrow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bostitch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about staple gun brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Arrow or Stanley more popular in search?

This chart shows how often people search Google for Arrow and Stanley by name. Each line represents a brand's share of searches for all seven staple gun brands we track, month by month, from English-language searches worldwide.

Arrow and Stanley among staple gun brands worldwide, by month

Share of searches by month for Arrow, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthBostitchMilwaukeeDeWaltRyobiArrowStanleyMakita
Oct 202539.9%17.8%14.6%9.7%8%6.5%3.5%
Nov 202534.6%18.9%15.5%12.6%8.4%6.9%3.1%
Dec 202537%20.2%13.5%11.1%9%6%3.3%
Jan 202640.3%18%12%9.8%9.8%6.5%3.6%
Feb 202640%17.8%14.6%9.7%9.7%5.3%2.8%
Mar 202633.3%18.2%12.1%9.9%18.2%5.4%2.9%
Apr 202640.8%18.2%14.9%9.9%6.6%6.6%2.9%
May 202639.6%17.7%14.5%11.8%6.4%6.4%3.5%
Jun 202637.2%20.3%13.6%11.1%7.4%7.4%3.2%
Jul 202641.1%18.3%12.2%10%8.1%6.7%3.5%
Aug 202645.1%16.5%13.5%9%6%6%4%
Sep 202646.6%17%11.4%9.3%6.2%6.2%3.3%

How has the Arrow and Stanley comparison changed over the last 12 months?

3 findings
  • Arrow was ahead of Stanley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arrow’s share of searches among staple gun brands worldwide moved from 8% to 6.2%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among staple gun brands worldwide moved from 6.5% to 6.2%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for staple gun brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Arrow worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Stanley worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arrow’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arrow

1 branded search term

  • arrow staple gun

Stanley

1 branded search term

  • stanley staple gun

How the Brand Demand Index is measured

Other head-to-heads among staple gun brands

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