Brandwave

How popular isBostitch?

In September 2026, people searched for Bostitch by name about 27,100 times worldwide, about the same as the previous year. These searches made up 0.62% of all global staple gun brand searches, placing Bostitch sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about staple gun brands, Bostitch appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Bostitch is the sixth most searched of 7 competitors and the sixth most recommended in AI answers.

  1. MilwaukeeShare of searches 42.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. MakitaShare of searches 23.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. RyobiShare of searches 17.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. DeWaltShare of searches 15.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BostitchShare of searches 0.62%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top staple gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bostitch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bostitch is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrow1st
  2. DeWalt2nd
  3. Stanley3rd
  4. Ryobi4th
  5. Milwaukee5th
  6. Bostitch6th
  7. Makita7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arrow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bostitch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about staple gun brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which staple gun brands compete with Bostitch?

Bostitch against staple gun brands worldwide, by month

Share of searches by month for Milwaukee, Makita, Ryobi, DeWalt, Bostitch. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaRyobiDeWaltStanleyBostitchArrow
Oct 202543.7%27.4%14.2%13.1%0.96%0.53%0.11%
Nov 202540.1%25.6%17.8%14.7%1.1%0.49%0.12%
Dec 202543.4%22.9%16%15.9%1.2%0.52%0.13%
Jan 202642.4%22.8%17.3%15.6%1.1%0.63%0.15%
Feb 202644%23.1%14.9%16.2%0.97%0.65%0.16%
Mar 202639.4%25%19.2%14.5%1.1%0.58%0.32%
Apr 202640.6%21.8%21%14.9%0.9%0.6%0.1%
May 202640.3%21.9%21.4%14.8%0.89%0.6%0.1%
Jun 202639.9%21.7%22%14.7%1.1%0.48%0.1%
Jul 202644.7%19.8%20.2%13.4%1.2%0.54%0.11%
Aug 202641.5%22.5%18.7%15.3%1.4%0.61%0.08%
Sep 202642.2%23.2%17.3%15.5%1.1%0.62%0.08%

  1. 1.Milwaukee

    42.2%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Makita

    23.2%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.6 points.

  3. 3.Ryobi

    17.3%

    Held 3rd. 751K estimated branded searches, -9% vs prior month. Share -1.4 points.

  4. 4.DeWalt

    15.5%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Stanley

    1.1%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Bostitch

    0.62%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Arrow

    0.08%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bostitch and its closest rivals

Every comparison with Bostitch

13 comparisons

How has branded search demand for Bostitch changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bostitch worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Bostitch’s share of searches among staple gun brands worldwide held steady, from 0.53% to 0.62%.

How did search popularity change for staple gun brands worldwide in September 2026?

4 changes

  1. In September 2026, Milwaukee gained share of searches among staple gun brands worldwide, from 41.5% to 42.2%.

  2. In September 2026, Makita gained share of searches among staple gun brands worldwide, from 22.5% to 23.2%.

  3. In September 2026, Ryobi lost share of searches among staple gun brands worldwide, from 18.7% to 17.3%.

  4. Estimated monthly branded searches for Arrow worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are Bostitch’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bostitch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bostitch

How the Brand Demand Index is measured

Who owns Bostitch?

Bostitch is owned by Stanley Black & Decker. Brandwave also tracks Porter-Cable, owned by the same company, worldwide.

Do you work for Bostitch? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Bostitch compete?

Bostitch is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Staple gun brands6th of 70.62%Shown above
Air nailer brands6th of 110.69%Show ranking
Coil siding nailer brands3rd of 51.8%Show ranking
Creator with pink hair and a pink jacket

Is Bostitch your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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