Brandwave

How popular isPorter-Cable?

In September 2026, people searched for Porter-Cable by name about 14,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.31% of all global biscuit joiner brand searches, placing Porter-Cable eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about biscuit joiner brands, Porter-Cable appeared in four of the five answers and was the joint fourth most recommended of the ten.

Search and AI answers in September 2026

Porter-Cable is the eighth most searched of 10 competitors and the joint fourth most recommended in AI answers.

  1. MilwaukeeShare of searches 38%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MakitaShare of searches 20.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. DeWaltShare of searches 14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. RyobiShare of searches 13.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Porter-CableShare of searches 0.31%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top biscuit joiner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Porter-Cable was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Porter-Cable is the joint fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lamello1st
  2. Makita2nd
  3. DeWalt3rd
  4. Festool4th
  5. Porter-Cable4th
  6. Domino6th
  7. Milwaukee–
  8. Ryobi–
  9. Freud–
  10. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lamello4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porter-Cable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Domino2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about biscuit joiner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which biscuit joiner brands compete with Porter-Cable?

Porter-Cable against biscuit joiner brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Ryobi, Freud, Festool, Porter-Cable. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltRyobiFreudFestoolLamelloPorter-CableBoschDomino
Oct 202538.9%24.4%11.7%11.1%7.8%5.2%0.57%0.31%<0.01%<0.01%
Nov 202536%23%13.2%14.8%7.2%4.8%0.53%0.36%<0.01%<0.01%
Dec 202539.6%20.9%14.5%13.3%6.5%4.3%0.48%0.32%<0.01%<0.01%
Jan 202637.2%20%13.7%13.9%9.1%5%0.67%0.37%<0.01%<0.01%
Feb 202639%20.5%14.4%11.9%7.8%5.2%0.71%0.32%0.01%<0.01%
Mar 202634.9%22.1%12.8%14.9%8.6%5.7%0.63%0.34%<0.01%<0.01%
Apr 202636.5%19.6%13.4%15.6%9%4.9%0.54%0.36%<0.01%<0.01%
May 202636.1%19.6%13.3%16.5%8.9%4.8%0.53%0.36%<0.01%<0.01%
Jun 202636.4%19.8%13.4%17.4%7.3%4.9%0.54%0.36%<0.01%<0.01%
Jul 202641.2%18.3%12.4%16.1%6.8%4.5%0.5%0.33%<0.01%<0.01%
Aug 202638.5%20.9%14.2%15%6.3%4.2%0.47%0.38%<0.01%<0.01%
Sep 202638%20.8%14%13.7%7.6%5.1%0.46%0.31%0.01%<0.01%
  1. Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Makita

    20.8%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share -0.1 points.

  3. 3.DeWalt

    14%

    Moved from 4th to 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Ryobi

    13.7%

    Moved from 3rd to 4th. 660K estimated branded searches, -7.7% vs prior month. Share -1.3 points.

  5. 5.Freud

    7.6%

    Held 5th. 368K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  6. 6.Festool

    5.1%

    Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  7. 7.Lamello

    0.46%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. Held 8th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  9. 9.Bosch

    0.01%

    Held 9th. 590 estimated branded searches, +51.3% vs prior month. Share 0 points.

  10. 10.Domino

    <0.01%

    Held 10th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare popularity between Porter-Cable and its closest rivals

Every comparison with Porter-Cable

9 comparisons

How has branded search demand for Porter-Cable changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Porter-Cable worldwide fell from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, Porter-Cable’s share of searches among biscuit joiner brands worldwide held steady at 0.31%.

How did search popularity change for biscuit joiner brands worldwide in September 2026?

6 changes
  1. In September 2026, Freud gained share of searches among biscuit joiner brands worldwide, from 6.3% to 7.6%.

  2. In September 2026, Festool gained share of searches among biscuit joiner brands worldwide, from 4.2% to 5.1%.

  3. In September 2026, Ryobi lost share of searches among biscuit joiner brands worldwide, from 15% to 13.7%.

  4. In September 2026, Milwaukee lost share of searches among biscuit joiner brands worldwide, from 38.5% to 38%.

  5. In September 2026, DeWalt rose from 4th to 3rd among biscuit joiner brands worldwide.

  6. Estimated monthly branded searches for Bosch worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How are Porter-Cable’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Porter-Cable’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • porter cable

How the Brand Demand Index is measured

Who owns Porter-Cable?

Porter-Cable is owned by Stanley Black & Decker. Brandwave also tracks Bostitch, owned by the same company, worldwide.

Do you work for Porter-Cable? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Porter-Cable your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.