Brandwave

Makita vs Porter-Cable:Which is more popular?

In September 2026, Makita had more branded searches than Porter-Cable among biscuit joiner brands worldwide. Makita had about 1 million branded searches, while Porter-Cable had 14,800. Makita made up 20.8% of all biscuit joiner brand searches we track, and Porter-Cable accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about biscuit joiner brands, Makita and Porter-Cable each appeared in four of the five answers. Makita was mentioned before Porter-Cable in every answer.

Among biscuit joiner brands worldwide in September 2026

Who do people search for more?

Makita, about 68 searches for every 1 for Porter-Cable

Makita 1M searchesPorter-Cable 14.8K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Makita in 4 of 5Porter-Cable in 4 of 5

Who does AI recommend more?

Makita, named ahead of Porter-Cable in every answer

Makita first in 4Porter-Cable never first

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Top biscuit joiner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita and Porter-Cable were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Porter-Cable in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lamello1st
  2. Makita2nd
  3. DeWalt3rd
  4. Festool4th
  5. Porter-Cable4th
  6. Domino6th
  7. Milwaukee–
  8. Ryobi–
  9. Freud–
  10. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lamello4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porter-Cable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Domino2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about biscuit joiner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Makita or Porter-Cable more popular in search?

This chart shows how often people search Google for Makita and Porter-Cable by name. Each line represents a brand's share of searches for all ten biscuit joiner brands we track, month by month, from English-language searches worldwide.

Makita and Porter-Cable among biscuit joiner brands worldwide, by month

Share of searches by month for Makita, Porter-Cable. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltRyobiFreudFestoolLamelloPorter-CableBoschDomino
Oct 202538.9%24.4%11.7%11.1%7.8%5.2%0.57%0.31%<0.01%<0.01%
Nov 202536%23%13.2%14.8%7.2%4.8%0.53%0.36%<0.01%<0.01%
Dec 202539.6%20.9%14.5%13.3%6.5%4.3%0.48%0.32%<0.01%<0.01%
Jan 202637.2%20%13.7%13.9%9.1%5%0.67%0.37%<0.01%<0.01%
Feb 202639%20.5%14.4%11.9%7.8%5.2%0.71%0.32%0.01%<0.01%
Mar 202634.9%22.1%12.8%14.9%8.6%5.7%0.63%0.34%<0.01%<0.01%
Apr 202636.5%19.6%13.4%15.6%9%4.9%0.54%0.36%<0.01%<0.01%
May 202636.1%19.6%13.3%16.5%8.9%4.8%0.53%0.36%<0.01%<0.01%
Jun 202636.4%19.8%13.4%17.4%7.3%4.9%0.54%0.36%<0.01%<0.01%
Jul 202641.2%18.3%12.4%16.1%6.8%4.5%0.5%0.33%<0.01%<0.01%
Aug 202638.5%20.9%14.2%15%6.3%4.2%0.47%0.38%<0.01%<0.01%
Sep 202638%20.8%14%13.7%7.6%5.1%0.46%0.31%0.01%<0.01%

How has the Makita and Porter-Cable comparison changed over the last 12 months?

3 findings
  • Makita was ahead of Porter-Cable in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among biscuit joiner brands worldwide moved from 24.4% to 20.8%, and its estimated monthly branded searches moved from 1.4M to 1M.
  • Across the 12 months ending September 2026, Porter-Cable’s share of searches among biscuit joiner brands worldwide held steady at 0.31%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for biscuit joiner brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  2. Estimated monthly branded searches for Porter-Cable worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Makita’s and Porter-Cable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

Porter-Cable

1 branded search term

  • porter cable

How the Brand Demand Index is measured

Other head-to-heads among biscuit joiner brands

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