Brandwave

How popular isLamello?

In September 2026, people searched for Lamello by name about 22,200 times worldwide, a 32.9% decrease from the previous year. These searches made up 0.46% of all global biscuit joiner brand searches, placing Lamello seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about biscuit joiner brands, Lamello appeared in four of the five answers and was the most recommended of the ten.

Search and AI answers in September 2026

Lamello is the seventh most searched of 10 competitors and the most recommended in AI answers.

  1. MilwaukeeShare of searches 38%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MakitaShare of searches 20.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. DeWaltShare of searches 14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. RyobiShare of searches 13.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LamelloShare of searches 0.46%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top biscuit joiner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lamello was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lamello is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lamello1st
  2. Makita2nd
  3. DeWalt3rd
  4. Festool4th
  5. Porter-Cable4th
  6. Domino6th
  7. Milwaukee–
  8. Ryobi–
  9. Freud–
  10. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lamello4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porter-Cable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Domino2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Freud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about biscuit joiner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which biscuit joiner brands compete with Lamello?

Lamello against biscuit joiner brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Ryobi, Freud, Festool, Lamello. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltRyobiFreudFestoolLamelloPorter-CableBoschDomino
Oct 202538.9%24.4%11.7%11.1%7.8%5.2%0.57%0.31%<0.01%<0.01%
Nov 202536%23%13.2%14.8%7.2%4.8%0.53%0.36%<0.01%<0.01%
Dec 202539.6%20.9%14.5%13.3%6.5%4.3%0.48%0.32%<0.01%<0.01%
Jan 202637.2%20%13.7%13.9%9.1%5%0.67%0.37%<0.01%<0.01%
Feb 202639%20.5%14.4%11.9%7.8%5.2%0.71%0.32%0.01%<0.01%
Mar 202634.9%22.1%12.8%14.9%8.6%5.7%0.63%0.34%<0.01%<0.01%
Apr 202636.5%19.6%13.4%15.6%9%4.9%0.54%0.36%<0.01%<0.01%
May 202636.1%19.6%13.3%16.5%8.9%4.8%0.53%0.36%<0.01%<0.01%
Jun 202636.4%19.8%13.4%17.4%7.3%4.9%0.54%0.36%<0.01%<0.01%
Jul 202641.2%18.3%12.4%16.1%6.8%4.5%0.5%0.33%<0.01%<0.01%
Aug 202638.5%20.9%14.2%15%6.3%4.2%0.47%0.38%<0.01%<0.01%
Sep 202638%20.8%14%13.7%7.6%5.1%0.46%0.31%0.01%<0.01%

  1. 1.Milwaukee

    38%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Makita

    20.8%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share -0.1 points.

  3. 3.DeWalt

    14%

    Moved from 4th to 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Ryobi

    13.7%

    Moved from 3rd to 4th. 660K estimated branded searches, -7.7% vs prior month. Share -1.3 points.

  5. 5.Freud

    7.6%

    Held 5th. 368K estimated branded searches, +22.3% vs prior month. Share +1.3 points.

  6. 6.Festool

    5.1%

    Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  7. 7.Lamello

    0.46%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Porter-Cable

    0.31%

    Held 8th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  9. 9.Bosch

    0.01%

    Held 9th. 590 estimated branded searches, +51.3% vs prior month. Share 0 points.

  10. 10.Domino

    <0.01%

    Held 10th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare popularity between Lamello and its closest rivals

Every comparison with Lamello

9 comparisons

How has branded search demand for Lamello changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lamello worldwide fell from 33.1K to 22.2K.
  • Across the 12 months ending September 2026, Lamello’s share of searches among biscuit joiner brands worldwide held steady, from 0.57% to 0.46%.

How did search popularity change for biscuit joiner brands worldwide in September 2026?

6 changes

  1. In September 2026, Freud gained share of searches among biscuit joiner brands worldwide, from 6.3% to 7.6%.

  2. In September 2026, Festool gained share of searches among biscuit joiner brands worldwide, from 4.2% to 5.1%.

  3. In September 2026, Ryobi lost share of searches among biscuit joiner brands worldwide, from 15% to 13.7%.

  4. In September 2026, Milwaukee lost share of searches among biscuit joiner brands worldwide, from 38.5% to 38%.

  5. In September 2026, DeWalt rose from 4th to 3rd among biscuit joiner brands worldwide.

  6. Estimated monthly branded searches for Bosch worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How are Lamello’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lamello’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lamello

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How the Brand Demand Index is measured

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