Brandwave

How popular isBostitch?

In September 2026, people searched for Bostitch by name about 27,100 times worldwide, about the same as the previous year. These searches made up 0.69% of all global air nailer brand searches, placing Bostitch sixth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about air nailer brands, Bostitch appeared in three of the four answers and was the second most recommended of the 11.

Search and AI answers in September 2026

Bostitch is the sixth most searched of 11 competitors and the second most recommended in AI answers.

  1. MilwaukeeShare of searches 46.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  2. MakitaShare of searches 25.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  3. DeWaltShare of searches 17.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  4. CraftsmanShare of searches 7.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. BostitchShare of searches 0.69%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top air nailer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bostitch was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bostitch is the second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metabo1st
  2. Bostitch2nd
  3. Senco3rd
  4. DeWalt4th
  5. Makita5th
  6. Milwaukee6th
  7. MAX7th
  8. Paslode8th
  9. Hitachi9th
  10. Craftsman–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Senco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Metabo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bostitch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Makita2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Paslode2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • MAX2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hitachi1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Craftsman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about air nailer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which air nailer brands compete with Bostitch?

Bostitch against air nailer brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Craftsman, Bostitch. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltCraftsmanSencoBostitchPaslodeMetaboMAXHitachiBosch
Oct 202547.9%30%14.4%5.3%1.3%0.58%0.47%0.14%0.02%<0.01%<0.01%
Nov 202546.2%29.5%17%5.1%1%0.56%0.37%0.2%0.01%<0.01%<0.01%
Dec 202548.3%25.5%17.7%6.5%0.88%0.58%0.32%0.17%0.01%<0.01%<0.01%
Jan 202647.1%25.3%17.3%7.7%1.3%0.7%0.38%0.17%0.02%<0.01%<0.01%
Feb 202646.5%24.5%17.1%9.4%1.3%0.69%0.38%0.17%0.02%<0.01%<0.01%
Mar 202643.4%27.5%16%10.7%1.2%0.64%0.43%0.19%0.02%<0.01%<0.01%
Apr 202646.3%24.9%17%9.3%1%0.69%0.46%0.21%0.02%<0.01%<0.01%
May 202646.2%25.1%17%9.3%1%0.68%0.46%0.2%0.01%<0.01%<0.01%
Jun 202646.3%25.1%17%9.3%1%0.56%0.37%0.2%0.01%<0.01%<0.01%
Jul 202650.2%22.3%15.1%10.1%1.1%0.61%0.41%0.18%0.01%<0.01%<0.01%
Aug 202646.3%25.1%17%9.3%1%0.68%0.37%0.2%0.01%<0.01%<0.01%
Sep 202646.8%25.7%17.2%7.7%1.3%0.69%0.46%0.21%0.02%<0.01%<0.01%

  1. 1.Milwaukee

    46.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Makita

    25.7%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.6 points.

  3. 3.DeWalt

    17.2%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Craftsman

    7.7%

    Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  5. 5.Senco

    1.3%

    Held 5th. 49.8K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  6. 6.Bostitch

    0.69%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Paslode

    0.46%

    Held 7th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  8. 8.Metabo

    0.21%

    Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.MAX

    0.02%

    Held 9th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Hitachi

    <0.01%

    Held 10th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Bosch

    <0.01%

    Held 11th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare popularity between Bostitch and its closest rivals

Every comparison with Bostitch

13 comparisons

How has branded search demand for Bostitch changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bostitch worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Bostitch’s share of searches among air nailer brands worldwide held steady, from 0.58% to 0.69%.

How did search popularity change for air nailer brands worldwide in September 2026?

6 changes

  1. In September 2026, Makita gained share of searches among air nailer brands worldwide, from 25.1% to 25.7%.

  2. In September 2026, Milwaukee gained share of searches among air nailer brands worldwide, from 46.3% to 46.8%.

  3. In September 2026, Craftsman lost share of searches among air nailer brands worldwide, from 9.3% to 7.7%.

  4. Estimated monthly branded searches for Metabo worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Paslode worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  6. Estimated monthly branded searches for Senco worldwide fell 18.3% over 12 measured months, from 61K to 49.8K in September 2026.

How are Bostitch’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bostitch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bostitch

How the Brand Demand Index is measured

Who owns Bostitch?

Bostitch is owned by Stanley Black & Decker. Brandwave also tracks Porter-Cable, owned by the same company, worldwide.

Do you work for Bostitch? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Bostitch compete?

Bostitch is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Staple gun brands6th of 70.62%Show ranking
Air nailer brands6th of 110.69%Shown above
Coil siding nailer brands3rd of 51.8%Show ranking
Creator with pink hair and a pink jacket

Is Bostitch your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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