Bostitch vs Stanley:Which is more popular?
In September 2026, Bostitch had more branded searches than Stanley among staple gun brands worldwide. Bostitch had about 27,100 branded searches, while Stanley had 3,600. Bostitch made up 46.6% of all staple gun brand searches we track, and Stanley accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about staple gun brands, Stanley appeared in three of the five answers and Bostitch in two. Stanley was mentioned before Bostitch in every answer that named either.
Who do people search for more?
Bostitch, about 8 searches for every 1 for Stanley
Who does AI mention more?
Stanley, mentioned in 3 of 5 answers, Bostitch in 2
Who does AI recommend more?
Stanley, named ahead of Bostitch in 3 of 3 answers
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Top staple gun brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bostitch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley was listed before Bostitch in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Arrow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Stanley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bostitch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about staple gun brands
5 answers
Asked ChatGPT
“Which staple gun brand should I buy?”
Asked ChatGPT
“What are the best staple gun brands?”
Asked ChatGPT
“What's the best staple gun brand for diy repairs?”
Searched Google, AI Overview
“best staple gun”
Searched Google, AI Overview
“heavy duty staple gun”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bostitch or Stanley more popular in search?
This chart shows how often people search Google for Bostitch and Stanley by name. Each line represents a brand's share of searches for all seven staple gun brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bostitch, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bostitch | Milwaukee | DeWalt | Ryobi | Arrow | Stanley | Makita |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 17.8% | 14.6% | 9.7% | 8% | 6.5% | 3.5% |
| Nov 2025 | 34.6% | 18.9% | 15.5% | 12.6% | 8.4% | 6.9% | 3.1% |
| Dec 2025 | 37% | 20.2% | 13.5% | 11.1% | 9% | 6% | 3.3% |
| Jan 2026 | 40.3% | 18% | 12% | 9.8% | 9.8% | 6.5% | 3.6% |
| Feb 2026 | 40% | 17.8% | 14.6% | 9.7% | 9.7% | 5.3% | 2.8% |
| Mar 2026 | 33.3% | 18.2% | 12.1% | 9.9% | 18.2% | 5.4% | 2.9% |
| Apr 2026 | 40.8% | 18.2% | 14.9% | 9.9% | 6.6% | 6.6% | 2.9% |
| May 2026 | 39.6% | 17.7% | 14.5% | 11.8% | 6.4% | 6.4% | 3.5% |
| Jun 2026 | 37.2% | 20.3% | 13.6% | 11.1% | 7.4% | 7.4% | 3.2% |
| Jul 2026 | 41.1% | 18.3% | 12.2% | 10% | 8.1% | 6.7% | 3.5% |
| Aug 2026 | 45.1% | 16.5% | 13.5% | 9% | 6% | 6% | 4% |
| Sep 2026 | 46.6% | 17% | 11.4% | 9.3% | 6.2% | 6.2% | 3.3% |
How has the Bostitch and Stanley comparison changed over the last 12 months?
3 findings
- Bostitch was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bostitch’s share of searches among staple gun brands worldwide moved from 39.9% to 46.6%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Stanley’s share of searches among staple gun brands worldwide moved from 6.5% to 6.2%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for staple gun brands worldwide in September 2026?
2 changes
In September 2026, Bostitch gained share of searches among staple gun brands worldwide, from 45.1% to 46.6%.
Estimated monthly branded searches for Stanley worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bostitch’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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