How popular isMilwaukee in search?
In September 2026, there were an estimated 1.8M branded searches for Milwaukee worldwide which is down 18.3% over the last 12 months. Milwaukee holds 36.7% estimated Share of Search among staple gun brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which staple gun brands compete with Milwaukee?
Share of Search by month for Milwaukee, Makita, Ryobi, DeWalt, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | Ryobi | DeWalt | Stanley |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 24.9% | 13.9% | 11.9% | 9.5% |
| Nov 2025 | 36.6% | 23.4% | 17% | 13.4% | 9.6% |
| Dec 2025 | 39.1% | 20.7% | 15% | 14.4% | 10.9% |
| Jan 2026 | 38.4% | 20.6% | 16.3% | 14.1% | 10.5% |
| Feb 2026 | 40.5% | 21.3% | 14.3% | 14.9% | 9.1% |
| Mar 2026 | 35.9% | 22.7% | 19% | 13.2% | 9.2% |
| Apr 2026 | 36% | 19.3% | 21.3% | 13.3% | 10% |
| May 2026 | 35.5% | 19.3% | 21.5% | 13.1% | 10.6% |
| Jun 2026 | 34.9% | 19% | 21.4% | 12.8% | 11.9% |
| Jul 2026 | 38.3% | 17% | 19.2% | 11.5% | 14% |
| Aug 2026 | 34.5% | 18.7% | 17% | 12.7% | 17.1% |
| Sep 2026 | 36.7% | 20.1% | 16.5% | 13.5% | 13.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.7% | 1.8M | 0% | +2.1 points | |
| 2, held 2nd | 20.1% | 1M | +1.1% | +1.4 points | |
| 3, moved from 4th to 3rd | 16.5% | 825K | -8.3% | -0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 13.5% | 673K | 0% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 13.2% | 659K | -27.3% | -3.9 pointsmoved from 3rd to 5th |
36.7%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Makita20.1%
Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +1.4 points.
3.
Ryobi
16.5%
Moved from 4th to 3rd. 825K estimated branded searches, -8.3% vs prior month. Share -0.4 points.
4.
DeWalt13.5%
Moved from 5th to 4th. 673K estimated branded searches, 0% vs prior month. Share +0.8 points.
5.
Stanley13.2%
Moved from 3rd to 5th. 659K estimated branded searches, -27.3% vs prior month. Share -3.9 points.
Compare search popularity between Milwaukee and its closest rivals
Every comparison with Milwaukee
82 comparisons
- B&Q vs Milwaukee
- Milwaukee vs Stihl
- Husqvarna vs Milwaukee
- Makita vs Milwaukee
- Lincoln vs Milwaukee
- John Deere vs Milwaukee
- Milwaukee vs Ryobi
- Karcher vs Milwaukee
- DeWalt vs Milwaukee
- Diablo vs Milwaukee
- Milwaukee vs UNI-T
- Milwaukee vs Stanley
- Jacob's vs Milwaukee
- Carhartt vs Milwaukee
- EXACT vs Milwaukee
- Freud vs Milwaukee
- Leatherman vs Milwaukee
- Craftsman vs Milwaukee
- Honda Power Equipment vs Milwaukee
- Festool vs Milwaukee
- Black and Decker vs Milwaukee
- Fluke vs Milwaukee
- Knipex vs Milwaukee
- Bosch vs Milwaukee
- Gorilla Glue vs Milwaukee
- Klein Tools vs Milwaukee
- Generac vs Milwaukee
- Lenox vs Milwaukee
- Milwaukee vs Roto-Rooter
- Milwaukee vs Shop-Vac
- Milwaukee vs Toro
- Milwaukee vs WORX
- Ingersoll Rand vs Milwaukee
- Crescent vs Milwaukee
- Greenworks vs Milwaukee
- Kobalt vs Milwaukee
- Amana vs Milwaukee
- Milwaukee vs ToughBuilt
- Karbon vs Milwaukee
- Milwaukee vs Nilfisk
- Milwaukee vs Tekton
- Mikasa vs Milwaukee
- GearWrench vs Milwaukee
- FLIR vs Milwaukee
- Milwaukee vs RIDGID
- Bahco vs Milwaukee
- Grizzly vs Milwaukee
- Milwaukee vs Mirka
- Milwaukee vs Tajima
- Mechanix vs Milwaukee
- Hilti vs Milwaukee
- Lufkin vs Milwaukee
- Milwaukee vs Stanley
- Milwaukee vs Starrett
- Leica Geosystems vs Milwaukee
- Max vs Milwaukee
- Milwaukee vs Vacmaster
- Kincrome vs Milwaukee
- AstroAI vs Milwaukee
- Domino vs Milwaukee
- ECHO vs Milwaukee
- Circular vs Milwaukee
- Milwaukee vs Stabila
- Beta vs Milwaukee
- Husky vs Milwaukee
- Bessey vs Milwaukee
- Milwaukee vs Proto
- Bobcat vs Milwaukee
- Evolution vs Milwaukee
- Metabo vs Milwaukee
- Milwaukee vs Seek Thermal
- Extech vs Milwaukee
- Empire vs Milwaukee
- Irwin vs Milwaukee
- Depstech vs Milwaukee
- Milwaukee vs Teslong
- Komelon vs Milwaukee
- Kennedy vs Milwaukee
- Milwaukee vs Wilton
- MidWest Homes for Pets vs Milwaukee
- Hitachi vs Milwaukee
- Milwaukee vs Vividia
How has branded search demand for Milwaukee changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee worldwide fell from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among staple gun brands worldwide decreased from 39.8% to 36.7%.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among staple gun brands worldwide peaked at 40.5% in February 2026 and was lowest at 34.5% in August 2026.
How did search popularity change for staple gun brands worldwide in September 2026?
5 changes
In September 2026, DeWalt overtook Stanley to rank 4th among staple gun brands worldwide, with 13.5% estimated Share of Search.
In September 2026, Milwaukee gained estimated Share of Search among staple gun brands worldwide, from 34.5% to 36.7%.
In September 2026, Makita gained estimated Share of Search among staple gun brands worldwide, from 18.7% to 20.1%.
In September 2026, Stanley lost estimated Share of Search among staple gun brands worldwide, from 17.1% to 13.2%.
Ryobi’s estimated Share of Search among staple gun brands worldwide has lost ground for 3 months in a row, from 21.4% to 16.5% in September 2026.
Where does Milwaukee compete?
How is Milwaukee measured?
Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- milwaukee
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Is Milwaukee your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.