Hougen vs Milwaukee:Which is searched more?
In September 2026, Milwaukee had more branded searches than Hougen among magnetic drill press brands worldwide. Milwaukee had about 1.8 million branded searches, while Hougen had 1,600. Milwaukee made up 72.8% of all magnetic drill press brand searches we track, and Hougen accounted for 0.06%. These are worldwide searches for English-language branded terms.
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Is Hougen or Milwaukee more popular in search?
Compare the magnetic drill press brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Milwaukee, Hougen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | DeWalt | Evolution | Hougen | FEIN |
|---|---|---|---|---|---|
| Oct 2025 | 76.7% | 23% | 0.18% | 0.07% | 0.03% |
| Nov 2025 | 72.9% | 26.8% | 0.21% | 0.05% | 0.03% |
| Dec 2025 | 72.9% | 26.8% | 0.18% | 0.05% | 0.03% |
| Jan 2026 | 72.9% | 26.8% | 0.22% | 0.06% | 0.04% |
| Feb 2026 | 72.9% | 26.8% | 0.22% | 0.06% | 0.04% |
| Mar 2026 | 72.8% | 26.8% | 0.26% | 0.06% | 0.05% |
| Apr 2026 | 72.9% | 26.8% | 0.22% | 0.06% | 0.04% |
| May 2026 | 72.9% | 26.8% | 0.22% | 0.06% | 0.04% |
| Jun 2026 | 72.9% | 26.8% | 0.18% | 0.06% | 0.03% |
| Jul 2026 | 76.7% | 23% | 0.18% | 0.05% | 0.04% |
| Aug 2026 | 72.9% | 26.8% | 0.22% | 0.06% | 0.04% |
| Sep 2026 | 72.8% | 26.8% | 0.32% | 0.06% | 0.04% |
How has the Hougen and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Hougen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hougen’s share of searches among magnetic drill press brands worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among magnetic drill press brands worldwide moved from 76.7% to 72.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for magnetic drill press brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hougen’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among magnetic drill press brands
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