Brandwave

How popular isHougen?

In September 2026, people searched for Hougen by name about 1,600 times worldwide, a 15.8% decrease from the previous year. These searches made up 0.06% of all global magnetic drill press brand searches, placing Hougen fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about magnetic drill press brands, Hougen appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Hougen is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. MilwaukeeShare of searches 72.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. DeWaltShare of searches 26.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. EvolutionShare of searches 0.32%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. HougenShare of searches 0.06%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. FEINShare of searches 0.04%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top magnetic drill press brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hougen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hougen is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hougen1st
  2. FEIN2nd
  3. Milwaukee3rd
  4. DeWalt4th
  5. Evolution5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hougen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FEIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evolution2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about magnetic drill press brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which magnetic drill press brands compete with Hougen?

Hougen against magnetic drill press brands worldwide, by month

Share of searches by month for Milwaukee, DeWalt, Hougen. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltEvolutionHougenFEIN
Oct 202576.7%23%0.18%0.07%0.03%
Nov 202572.9%26.8%0.21%0.05%0.03%
Dec 202572.9%26.8%0.18%0.05%0.03%
Jan 202672.9%26.8%0.22%0.06%0.04%
Feb 202672.9%26.8%0.22%0.06%0.04%
Mar 202672.8%26.8%0.26%0.06%0.05%
Apr 202672.9%26.8%0.22%0.06%0.04%
May 202672.9%26.8%0.22%0.06%0.04%
Jun 202672.9%26.8%0.18%0.06%0.03%
Jul 202676.7%23%0.18%0.05%0.04%
Aug 202672.9%26.8%0.22%0.06%0.04%
Sep 202672.8%26.8%0.32%0.06%0.04%

  1. 1.Milwaukee

    72.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.DeWalt

    26.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Evolution

    0.32%

    Held 3rd. 8.1K estimated branded searches, +50% vs prior month. Share +0.1 points.

  4. 4.Hougen

    0.06%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.FEIN

    0.04%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hougen and its closest rivals

Every comparison with Hougen

8 comparisons

How has branded search demand for Hougen changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hougen worldwide fell from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Hougen’s share of searches among magnetic drill press brands worldwide held steady, from 0.07% to 0.06%.

How did search popularity change for magnetic drill press brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Evolution worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  3. Estimated monthly branded searches for Hougen worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Hougen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hougen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hougen

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How the Brand Demand Index is measured

Where does Hougen compete?

Hougen is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Magnetic drill press brands4th of 50.06%Shown above
Mag drill brands7th of 80.09%Show ranking
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