Brandwave

DeWalt vs Hougen:Which is more popular?

In September 2026, DeWalt had more branded searches than Hougen among magnetic drill press brands worldwide. DeWalt had about 673,000 branded searches, while Hougen had 1,600. DeWalt made up 26.8% of all magnetic drill press brand searches we track, and Hougen accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about magnetic drill press brands, Hougen appeared in four of the five answers and DeWalt in two. Hougen was mentioned before DeWalt in three out of four answers.

Among magnetic drill press brands worldwide in September 2026

Who do people search for more?

DeWalt, about 421 searches for every 1 for Hougen

DeWalt 673K searchesHougen 1.6K searches

Who does AI mention more?

Hougen, mentioned in 4 of 5 answers, DeWalt in 2

Hougen in 4 of 5DeWalt in 2 of 5

Who does AI recommend more?

Hougen, named ahead of DeWalt in 3 of 4 answers

Hougen first in 3DeWalt first in 1

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Top magnetic drill press brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hougen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hougen was listed before DeWalt in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hougen1st
  2. FEIN2nd
  3. Milwaukee3rd
  4. DeWalt4th
  5. Evolution5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hougen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FEIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evolution2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about magnetic drill press brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DeWalt or Hougen more popular in search?

This chart shows how often people search Google for DeWalt and Hougen by name. Each line represents a brand's share of searches for all five magnetic drill press brands we track, month by month, from English-language searches worldwide.

DeWalt and Hougen among magnetic drill press brands worldwide, by month

Share of searches by month for DeWalt, Hougen. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeDeWaltEvolutionHougenFEIN
Oct 202576.7%23%0.18%0.07%0.03%
Nov 202572.9%26.8%0.21%0.05%0.03%
Dec 202572.9%26.8%0.18%0.05%0.03%
Jan 202672.9%26.8%0.22%0.06%0.04%
Feb 202672.9%26.8%0.22%0.06%0.04%
Mar 202672.8%26.8%0.26%0.06%0.05%
Apr 202672.9%26.8%0.22%0.06%0.04%
May 202672.9%26.8%0.22%0.06%0.04%
Jun 202672.9%26.8%0.18%0.06%0.03%
Jul 202676.7%23%0.18%0.05%0.04%
Aug 202672.9%26.8%0.22%0.06%0.04%
Sep 202672.8%26.8%0.32%0.06%0.04%

How has the DeWalt and Hougen comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Hougen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among magnetic drill press brands worldwide moved from 23% to 26.8%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Hougen’s share of searches among magnetic drill press brands worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for magnetic drill press brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Hougen worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Hougen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Hougen

1 branded search term

  • hougen

How the Brand Demand Index is measured

Other head-to-heads among magnetic drill press brands

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