Brandwave

How popular isHougen?

In September 2026, people searched for Hougen by name about 1,600 times worldwide, a 15.8% decrease from the previous year. These searches made up 0.09% of all global mag drill brand searches, placing Hougen seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about mag drill brands, Hougen appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Hougen is the seventh most searched of 8 competitors and the most recommended in AI answers.

  1. MakitaShare of searches 58.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DeWaltShare of searches 39%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. HiltiShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. EvolutionShare of searches 0.47%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. HougenShare of searches 0.09%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+3 more

Hougen website (opens in a new tab)

Follow Hougen and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top mag drill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hougen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hougen is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hougen1st
  2. FEIN2nd
  3. Evolution3rd
  4. Euroboor4th
  5. DeWalt5th
  6. Metabo6th
  7. Makita–
  8. Hilti–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hougen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FEIN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evolution2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euroboor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metabo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mag drill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which mag drill brands compete with Hougen?

Hougen against mag drill brands worldwide, by month

Share of searches by month for Makita, DeWalt, Hougen. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltHiltiEvolutionMetaboEuroboorHougenFEIN
Oct 202566.3%31.8%1%0.26%0.31%0.11%0.09%0.04%
Nov 202562.3%35.8%0.97%0.29%0.43%0.1%0.07%0.04%
Dec 202557.8%40.2%1.1%0.26%0.4%0.09%0.08%0.05%
Jan 202658%39.7%1.3%0.32%0.39%0.11%0.09%0.05%
Feb 202657.5%40.2%1.3%0.32%0.39%0.11%0.1%0.05%
Mar 202661.3%35.6%2.1%0.35%0.43%0.13%0.08%0.07%
Apr 202657.6%39.4%1.9%0.32%0.47%0.11%0.09%0.06%
May 202657.8%39.2%1.9%0.31%0.47%0.11%0.09%0.05%
Jun 202658.1%39.3%1.6%0.26%0.47%0.11%0.09%0.04%
Jul 202657.8%39.2%1.9%0.31%0.47%0.14%0.09%0.06%
Aug 202658%39.3%1.6%0.32%0.47%0.11%0.09%0.05%
Sep 202658.2%39%1.6%0.47%0.47%0.11%0.09%0.05%

  1. 1.Makita

    58.2%

    Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.

  2. 2.DeWalt

    39%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Hilti

    1.6%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Evolution

    0.47%

    Moved from 5th to 4th. 8.1K estimated branded searches, +50% vs prior month. Share +0.2 points.

  5. 5.Metabo

    0.47%

    Moved from 4th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Euroboor

    0.11%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Hougen

    0.09%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.FEIN

    0.05%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hougen and its closest rivals

Every comparison with Hougen

8 comparisons

How has branded search demand for Hougen changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hougen worldwide fell from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Hougen’s share of searches among mag drill brands worldwide held steady at 0.09%.

How did search popularity change for mag drill brands worldwide in September 2026?

6 changes

  1. In September 2026, Evolution rose from 5th to 4th among mag drill brands worldwide.

  2. In September 2026, Metabo fell from 4th to 5th among mag drill brands worldwide.

  3. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  4. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  5. Estimated monthly branded searches for Euroboor worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Hougen worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are Hougen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hougen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hougen

Do you work for Hougen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hougen compete?

Hougen is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Magnetic drill press brands4th of 50.06%Show ranking
Mag drill brands7th of 80.09%Shown above
Creator with pink hair and a pink jacket

Is Hougen your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free