Brandwave

Hougen vs Metabo:Which is more popular?

In September 2026, Metabo had more branded searches than Hougen among mag drill brands worldwide. Metabo had about 8,100 branded searches, while Hougen had 1,600. Metabo made up 0.47% of all mag drill brand searches we track, and Hougen accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about mag drill brands, Hougen appeared in four of the five answers and Metabo in one. Hougen was mentioned before Metabo in every answer.

Among mag drill brands worldwide in September 2026

Who do people search for more?

Metabo, about 5 searches for every 1 for Hougen

Metabo 8.1K searchesHougen 1.6K searches

Who does AI mention more?

Hougen, mentioned in 4 of 5 answers, Metabo in 1

Hougen in 4 of 5Metabo in 1 of 5

Who does AI recommend more?

Hougen, named ahead of Metabo in every answer

Hougen first in 4Metabo never first

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Top mag drill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hougen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Metabo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hougen was listed before Metabo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hougen1st
  2. FEIN2nd
  3. Evolution3rd
  4. Euroboor4th
  5. DeWalt5th
  6. Metabo6th
  7. Makita–
  8. Hilti–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hougen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FEIN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evolution2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euroboor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metabo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mag drill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hougen or Metabo more popular in search?

This chart shows how often people search Google for Hougen and Metabo by name. Each line represents a brand's share of searches for all eight mag drill brands we track, month by month, from English-language searches worldwide.

Hougen and Metabo among mag drill brands worldwide, by month

Share of searches by month for Metabo, Hougen. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltHiltiEvolutionMetaboEuroboorHougenFEIN
Oct 202566.3%31.8%1%0.26%0.31%0.11%0.09%0.04%
Nov 202562.3%35.8%0.97%0.29%0.43%0.1%0.07%0.04%
Dec 202557.8%40.2%1.1%0.26%0.4%0.09%0.08%0.05%
Jan 202658%39.7%1.3%0.32%0.39%0.11%0.09%0.05%
Feb 202657.5%40.2%1.3%0.32%0.39%0.11%0.1%0.05%
Mar 202661.3%35.6%2.1%0.35%0.43%0.13%0.08%0.07%
Apr 202657.6%39.4%1.9%0.32%0.47%0.11%0.09%0.06%
May 202657.8%39.2%1.9%0.31%0.47%0.11%0.09%0.05%
Jun 202658.1%39.3%1.6%0.26%0.47%0.11%0.09%0.04%
Jul 202657.8%39.2%1.9%0.31%0.47%0.14%0.09%0.06%
Aug 202658%39.3%1.6%0.32%0.47%0.11%0.09%0.05%
Sep 202658.2%39%1.6%0.47%0.47%0.11%0.09%0.05%

How has the Hougen and Metabo comparison changed over the last 12 months?

3 findings
  • Metabo was ahead of Hougen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hougen’s share of searches among mag drill brands worldwide held steady at 0.09%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Metabo’s share of searches among mag drill brands worldwide moved from 0.31% to 0.47%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for mag drill brands worldwide in September 2026?

2 changes

  1. In September 2026, Metabo fell from 4th to 5th among mag drill brands worldwide.

  2. Estimated monthly branded searches for Hougen worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hougen’s and Metabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hougen

1 branded search term

  • hougen

Metabo

1 branded search term

  • metabo tools

How the Brand Demand Index is measured

Other head-to-heads among mag drill brands

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