Brandwave

Mag drill brands:Which are searched most?

In September 2026, Makita was the most searched among mag drill brands worldwide, with an estimated 1M branded searches and 58.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Makita58.4%
  2. DeWalt39.1%
  3. Hilti1.6%
  4. Evolution0.47%
  5. Metabo0.47%

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Share of SearchLeaderboard

Compare the mag drill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mag drill brands worldwide, by month

Share of Search by month for Makita, DeWalt. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltHiltiEvolutionMetabo
Oct 202566.5%31.9%1.1%0.26%0.31%
Nov 202562.4%35.9%0.97%0.29%0.43%
Dec 202558%40.3%1.1%0.26%0.4%
Jan 202658.1%39.8%1.3%0.32%0.39%
Feb 202657.6%40.3%1.3%0.32%0.4%
Mar 202661.4%35.7%2.1%0.35%0.43%
Apr 202657.7%39.5%1.9%0.32%0.48%
May 202658%39.3%1.9%0.32%0.47%
Jun 202658.2%39.4%1.6%0.26%0.47%
Jul 202658%39.3%1.9%0.31%0.47%
Aug 202658.2%39.4%1.6%0.32%0.47%
Sep 202658.4%39.1%1.6%0.47%0.47%

This month’s ranking, September 2026

  1. 1.Makita

    58.4%

    Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.

  2. 2.DeWalt

    39.1%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Hilti

    1.6%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Evolution

    0.47%

    Moved from 5th to 4th. 8.1K estimated branded searches, +50% vs prior month. Share +0.2 points.

  5. 5.Metabo

    0.47%

    Moved from 4th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among mag drill brands worldwide?

In September 2026, Makita was the most searched among mag drill brands worldwide, with an estimated 1M branded searches and 58.4% estimated Share of Search within this set. DeWalt is in 2nd place, 19.3 percentage points behind at 39.1% Share of Search.

Global mag drill brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Makita66.5% → 58.4%66.5%Oct 202557.6%Feb 20261st
DeWalt31.9% → 39.1%40.3%Feb 202631.9%Oct 20252nd
Hilti1.1% → 1.6%2.1%Mar 20260.97%Nov 20253rd
Evolution0.26% → 0.47%0.47%Sep 20260.26%Oct 20255th → 4th
Metabo0.31% → 0.47%0.48%Apr 20260.31%Oct 20254th → 5th

Each finding as a sentence

  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among mag drill brands worldwide decreased from 66.5% to 58.4%.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among mag drill brands worldwide increased from 31.9% to 39.1%.
  • Across the 12 months ending September 2026, Hilti’s estimated Share of Search among mag drill brands worldwide increased from 1.1% to 1.6%.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among mag drill brands worldwide peaked at 66.5% in October 2025 and was lowest at 57.6% in February 2026.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among mag drill brands worldwide peaked at 40.3% in February 2026 and was lowest at 31.9% in October 2025.
  • Across the 12 months ending September 2026, Hilti’s estimated Share of Search among mag drill brands worldwide peaked at 2.1% in March 2026 and was lowest at 0.97% in November 2025.
  • Across the 12 months ending September 2026, Evolution rose from 5th to 4th among mag drill brands worldwide.
  • Across the 12 months ending September 2026, Metabo fell from 4th to 5th among mag drill brands worldwide.

How did search popularity change for mag drill brands worldwide in September 2026?

  1. In September 2026, Evolution rose from 5th to 4th among mag drill brands worldwide.

  2. In September 2026, Metabo fell from 4th to 5th among mag drill brands worldwide.

  3. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  4. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

How the Brand Demand Index is measured

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