Brandwave

DeWalt vs Euroboor:Which is more popular?

In September 2026, DeWalt had more branded searches than Euroboor among mag drill brands worldwide. DeWalt had about 673,000 branded searches, while Euroboor had 1,900. DeWalt made up 39% of all mag drill brand searches we track, and Euroboor accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about mag drill brands, DeWalt and Euroboor each appeared in two of the five answers. Euroboor was mentioned before DeWalt in two out of three answers that named either.

Among mag drill brands worldwide in September 2026

Who do people search for more?

DeWalt, about 354 searches for every 1 for Euroboor

DeWalt 673K searchesEuroboor 1.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

DeWalt in 2 of 5Euroboor in 2 of 5

Who does AI recommend more?

Euroboor, named ahead of DeWalt in 2 of 3 answers

Euroboor first in 2DeWalt first in 1

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Top mag drill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Euroboor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Euroboor was listed before DeWalt in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hougen1st
  2. FEIN2nd
  3. Evolution3rd
  4. Euroboor4th
  5. DeWalt5th
  6. Metabo6th
  7. Makita–
  8. Hilti–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hougen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FEIN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evolution2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euroboor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metabo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mag drill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DeWalt or Euroboor more popular in search?

This chart shows how often people search Google for DeWalt and Euroboor by name. Each line represents a brand's share of searches for all eight mag drill brands we track, month by month, from English-language searches worldwide.

DeWalt and Euroboor among mag drill brands worldwide, by month

Share of searches by month for DeWalt, Euroboor. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltHiltiEvolutionMetaboEuroboorHougenFEIN
Oct 202566.3%31.8%1%0.26%0.31%0.11%0.09%0.04%
Nov 202562.3%35.8%0.97%0.29%0.43%0.1%0.07%0.04%
Dec 202557.8%40.2%1.1%0.26%0.4%0.09%0.08%0.05%
Jan 202658%39.7%1.3%0.32%0.39%0.11%0.09%0.05%
Feb 202657.5%40.2%1.3%0.32%0.39%0.11%0.1%0.05%
Mar 202661.3%35.6%2.1%0.35%0.43%0.13%0.08%0.07%
Apr 202657.6%39.4%1.9%0.32%0.47%0.11%0.09%0.06%
May 202657.8%39.2%1.9%0.31%0.47%0.11%0.09%0.05%
Jun 202658.1%39.3%1.6%0.26%0.47%0.11%0.09%0.04%
Jul 202657.8%39.2%1.9%0.31%0.47%0.14%0.09%0.06%
Aug 202658%39.3%1.6%0.32%0.47%0.11%0.09%0.05%
Sep 202658.2%39%1.6%0.47%0.47%0.11%0.09%0.05%

How has the DeWalt and Euroboor comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Euroboor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among mag drill brands worldwide moved from 31.8% to 39%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Euroboor’s share of searches among mag drill brands worldwide held steady at 0.11%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for mag drill brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Euroboor worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Euroboor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

Euroboor

1 branded search term

  • euroboor

How the Brand Demand Index is measured

Other head-to-heads among mag drill brands

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