Brandwave

DeWalt vs FEIN:Which is more popular?

In September 2026, DeWalt had more branded searches than FEIN among dust extractor brands worldwide. DeWalt had about 673,000 branded searches, while FEIN had 6,600. DeWalt made up 17.4% of all dust extractor brand searches we track, and FEIN accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about dust extractor brands, DeWalt and FEIN each appeared in three of the five answers. FEIN was mentioned before DeWalt in two out of three answers that named either.

Among dust extractor brands worldwide in September 2026

Who do people search for more?

DeWalt, about 102 searches for every 1 for FEIN

DeWalt 673K searchesFEIN 6.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

DeWalt in 3 of 5FEIN in 3 of 5

Who does AI recommend more?

FEIN, named ahead of DeWalt in 2 of 3 answers

FEIN first in 2DeWalt first in 1

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Top dust extractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt and FEIN were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. FEIN was listed before DeWalt in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Festool1st
  2. Bosch2nd
  3. Makita3rd
  4. Hilti4th
  5. FEIN5th
  6. DeWalt6th
  7. Milwaukee7th
  8. Nilfisk–
  9. Metabo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Festool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FEIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hilti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nilfisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dust extractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DeWalt or FEIN more popular in search?

This chart shows how often people search Google for DeWalt and FEIN by name. Each line represents a brand's share of searches for all nine dust extractor brands we track, month by month, from English-language searches worldwide.

DeWalt and FEIN among dust extractor brands worldwide, by month

Share of searches by month for DeWalt, FEIN. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltFestoolNilfiskHiltiMetaboFEINBosch
Oct 202547.2%29.6%14.2%6.3%1.9%0.47%0.14%0.17%0.04%
Nov 202545.6%29.1%16.8%6.1%1.5%0.45%0.2%0.16%0.04%
Dec 202548.6%25.7%17.9%5.3%1.6%0.48%0.18%0.14%0.04%
Jan 202647.4%25.5%17.4%6.4%2.3%0.58%0.17%0.17%0.05%
Feb 202647.7%25.1%17.5%6.4%2.4%0.58%0.17%0.17%0.05%
Mar 202644.3%28.1%16.3%7.3%2.7%0.98%0.2%0.2%0.05%
Apr 202647%25.2%17.3%6.3%2.8%0.85%0.21%0.21%0.05%
May 202647.1%25.6%17.3%6.3%2.3%0.85%0.21%0.21%0.04%
Jun 202647.4%25.7%17.4%6.4%1.9%0.7%0.21%0.17%0.04%
Jul 202652.1%23.2%15.7%5.7%2.1%0.77%0.19%0.19%0.05%
Aug 202648%26%17.6%5.3%1.9%0.71%0.21%0.17%0.04%
Sep 202647.3%25.9%17.4%6.4%1.9%0.7%0.21%0.17%0.05%

How has the DeWalt and FEIN comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of FEIN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among dust extractor brands worldwide moved from 14.2% to 17.4%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, FEIN’s share of searches among dust extractor brands worldwide held steady at 0.17%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for dust extractor brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for FEIN worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DeWalt’s and FEIN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

1 branded search term

  • dewalt

FEIN

1 branded search term

  • fein tools

How the Brand Demand Index is measured

Other head-to-heads among dust extractor brands

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