Brandwave

How popular isFEIN?

In September 2026, people searched for FEIN by name about 7,480 times worldwide, a 16.7% decrease from the previous year. These searches made up 0.17% of all global dust extractor brand searches, placing FEIN eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about dust extractor brands, FEIN appeared in three of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

FEIN is the eighth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. MilwaukeeShare of searches 47.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. MakitaShare of searches 25.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. DeWaltShare of searches 17.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. FestoolShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. FEINShare of searches 0.17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

+4 more

FEIN website (opens in a new tab)

Follow FEIN and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top dust extractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FEIN was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. FEIN is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Festool1st
  2. Bosch2nd
  3. Makita3rd
  4. Hilti4th
  5. FEIN5th
  6. DeWalt6th
  7. Milwaukee7th
  8. Nilfisk–
  9. Metabo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Festool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FEIN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hilti2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nilfisk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dust extractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which dust extractor brands compete with FEIN?

FEIN against dust extractor brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Festool, FEIN. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltFestoolNilfiskHiltiMetaboFEINBosch
Oct 202547.2%29.6%14.2%6.3%1.9%0.47%0.14%0.17%0.04%
Nov 202545.6%29.1%16.8%6.1%1.5%0.45%0.2%0.16%0.04%
Dec 202548.6%25.7%17.9%5.3%1.6%0.48%0.18%0.14%0.04%
Jan 202647.4%25.5%17.4%6.4%2.3%0.58%0.17%0.17%0.05%
Feb 202647.7%25.1%17.5%6.4%2.4%0.58%0.17%0.17%0.05%
Mar 202644.3%28.1%16.3%7.3%2.7%0.98%0.2%0.2%0.05%
Apr 202647%25.2%17.3%6.3%2.8%0.85%0.21%0.21%0.05%
May 202647.1%25.6%17.3%6.3%2.3%0.85%0.21%0.21%0.04%
Jun 202647.4%25.7%17.4%6.4%1.9%0.7%0.21%0.17%0.04%
Jul 202652.1%23.2%15.7%5.7%2.1%0.77%0.19%0.19%0.05%
Aug 202648%26%17.6%5.3%1.9%0.71%0.21%0.17%0.04%
Sep 202647.3%25.9%17.4%6.4%1.9%0.7%0.21%0.17%0.05%

  1. 1.Milwaukee

    47.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Makita

    25.9%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share -0.1 points.

  3. 3.DeWalt

    17.4%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Festool

    6.4%

    Held 4th. 246K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  5. 5.Nilfisk

    1.9%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hilti

    0.7%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Metabo

    0.21%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.FEIN

    0.17%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Bosch

    0.05%

    Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

Compare popularity between FEIN and its closest rivals

Every comparison with FEIN

11 comparisons

How has branded search demand for FEIN changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FEIN worldwide fell from 9K to 7.5K.
  • Across the 12 months ending September 2026, FEIN fell from 7th to 8th among dust extractor brands worldwide.

How did search popularity change for dust extractor brands worldwide in September 2026?

6 changes

  1. In September 2026, Festool gained share of searches among dust extractor brands worldwide, from 5.3% to 6.4%.

  2. In September 2026, Milwaukee lost share of searches among dust extractor brands worldwide, from 48% to 47.3%.

  3. Estimated monthly branded searches for Metabo worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  4. Estimated monthly branded searches for Hilti worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  5. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  6. Estimated monthly branded searches for FEIN worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are FEIN’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using FEIN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fein mag drill
  • fein magnetic drill
  • fein tools

Do you work for FEIN? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does FEIN compete?

FEIN is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dust extractor brands8th of 90.17%Shown above
Magnetic drill press brands5th of 50.04%Show ranking
Mag drill brands8th of 80.05%Show ranking
Creator with pink hair and a pink jacket

Is FEIN your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free